Henkel Jordan re-launches Pril dishwashing liquid with advanced formula

Henkel Jordan- owner of Persil, Pril, DAC and X-TRA detergent brands in Jordan - has re-launched its new and advanced Pril dishwashing liquid in the Jordanian market, following an expansive nationwide advertising campaign that comprised newspaper, magazine, radio and television ads. 

Regarded as a breakthrough innovation within the hand dishwashing detergents industry, the new product is the first-of-its kind to incorporate active enzymes that effectively eliminate grease and remove stubborn incrustations. As part of the re-launch, Henkel Jordan organized a meeting with the sales teams from Premier Marketing and Distribution Company, the exclusive distributor of Henkel products to various stores and points-of-sale across the Kingdom. Held on Tuesday 29 April, 2014, at the Marriott Hotel in Amman, the meeting aimed to introduce the new and advanced Pril dishwashing liquid. The meeting was attended by several Henkel Jordan top executives including Chairman Basem Muasher, General Manager Hany Aman, Marketing Manager Dima Jallad and Sales Manager Abdel Fattah Darwish. 

“The new and advanced Pril product was developed to better cater to the needs of customers and homemakers, once again reaffirming Henkel Jordan’s commitment to adopting pioneering German technologies and further cementing our leading standing at the forefront of the detergents industry. As Henkel Jordan’s exclusive distributor, Premier Marketing and Distribution Company serves as a vital link between the Company and our Jordanian customer base, thus we continuously strive to keep them abreast of our latest products and updates at all times,” said Aman.