HMC Kicks-Off Mall Campaign to Educate Public About Actions to Take When Calling an Ambulance

Press release
Published September 19th, 2018 - 09:51 GMT
HMC’s Ambulance Service at Villaggio Mall
HMC’s Ambulance Service at Villaggio Mall

Hamad Medical Corporation’s (HMC) Ambulance Service has commenced activities in Villaggio Mall to educate the public about the key messages of its ‘Know the 5 to save a life’ national awareness campaign, which was relaunched at the start of the summer.

The campaign, initially run in 2013, aims to educate the public about the key actions to take when calling an ambulance in an emergency situation.

“The second phase of the campaign has been an enormous success and enabled us to communicate these important messages to Qatar’s population,” said Mr. Brendon Morris, Executive Director of the Ambulance Service.

“Throughout the summer we used a wide range of channels to reach as many people as possible, including newspapers, roadside advertising boards, social media, and online adverts. The start of this phase of in-mall activities gives us an opportunity to discuss the messages in person with members of the public,” added Mr. Morris.

Members of the Ambulance Service will be in Villaggio Mall each day until 24 September before moving to Doha Festival City from 26 September to 1 October. They will be highlighting the campaign’s ‘Know the 5 to save a life’ messages and explaining the role of the Ambulance Service to the public.

The ‘Know the 5 to save a life’ messages are:

  1. Dial 999 immediately
  2. Know your location
  3. Answer all questions
  4. Follow all instructions
  5. Give way to ambulances

“Our Ambulance Service provides a vital service to Qatar’s population. Every day, our teams rush to assist people with serious medical emergencies, so being able to work effectively with the public helps ensure we can provide the very best standard of emergency care as quickly as possible,” stated Mr. Ali Darwish, Assistant Executive Director of the Ambulance Service.

“The ‘Know the 5 to save a life’ campaign is helping to educate the public about the key actions to take when calling an ambulance in an emergency situation. I encourage anyone visiting Villaggio Mall or Doha Festival City when our teams are there to take the time to speak to our staff and ask any questions they may have about the Ambulance Service,” added Mr. Darwish. 

Background Information

Hamad Medical Corporation

Hamad Medical Corporation (HMC) is the main provider of secondary and tertiary healthcare in Qatar and one of the leading hospital providers in the Middle East.

For more than four decades, HMC has been dedicated to delivering the safest, most effective and compassionate care to all its patients.

PR Contact

Contact Name
Nada El Hajj
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