Honda Voted Preferred Sedan Car Brand of the Year for the Fourth Year in a Row

Press release
Published September 12th, 2018 - 08:15 GMT
During the event
During the event

For the fourth year running, readers of the leading Filipino newspaper in the UAE – The Filipino Times, have voted Honda as their “Preferred Sedan Car Brand of the Year.”

The award was presented to Fardeen Sara, General Manager – Sales & Marketing, Al-Futtaim Honda at an awards ceremony which took place at the – JW Marriott Marquis Hotel in Dubai.

The Al-Futtaim Honda sedan range includes the all-new Honda Accord which was launched earlier this year, the sleek and sporty Honda Civic, delivering advanced sporty design, best comfort and best fuel efficiency in its category – Honda City and the all-new Honda Jazz offering unmatched versatility as well as class-leading space, with a range of configurations for carrying cargo and passengers.

Commenting on the award, Eric Benavente, Regional Managing Director, Al-Futtaim Honda, said, “We are extremely delighted to have won this award. It is further testament to how the Filipino community acknowledge Honda cars for their outstanding quality, durability, reliability and performance. This recognition is extremely important to us as we continue to place the customer at the centre of everything we do.”

Honda was also nominated for the “Preferred SUV Car Brand of the Year.”

The Filipino Times awards are based on voting open to its readers and the general public with over 40,000 readers casting their vote this year.

For more information, call 800 HONDA (46632) or visit

Background Information


Honda has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 492 subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.

The Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.

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