HP offers workstations optimised for Adobe, Avid and Sony Software

Press release
Published December 5th, 2011 - 06:44 GMT

To ease the transition to next-generation video editing platforms for both professionals and entry-level editors, HP today introduced desktop and mobile workstation configurations optimised for video editing.

Working with software partners Adobe, Avid and Sony Creative Software, HP is providing customers in the media and entertainment industries with exclusively designed workstations that can handle the rigors of complex editing.

“HP delivers solutions for a full range of video editors – from wedding and event videographers who value streamlined editing solutions, to post-production professionals who need powerful tools to blaze through intricate projects,” said Salim Ziade, General Manager, HP Personal Systems Group MEMA.

HP Workstations offer the power and performance for demanding projects that require advanced technologies, including stereoscopic 3-D editing, Blu-ray support and multicamera editing, as well as legacy project support for traditional tape-based workflows.

Tapping the power of Intel Xeon and Core processors paired withNVIDIA Quadro graphics, HP Workstations deliver performance that lets the creative process flow uninterrupted from inception to final product.

In addition to workstations, the HP DreamColor LP2480zx delivers exceptional performance and accuracy for creative professionals. HP Mobile Workstations also include HP DreamColor panels for reference quality color in the field for those who tackle production and post-production on the road.

Hardware solutions for the full range of editing software

HP’s key editing software partners include:

-  Adobe: Adobe Premiere Pro software paired with an HP desktop or mobile workstation provides impressive performance and faster editing with true native format support for the most demanding high-definition (HD) workflows, from 2K to 5K and beyond. Intel processing power and NVIDIA Quadro support from HP’s optimised configurations enable Adobe users to take advantage of the acceleration capabilities of Adobe’s Mercury Playback Engine technology.

- Avid: Avid is legendary for providing trusted software for film and video editing with strong editorial tools, dependable media management and innovative capabilities. Unique time-saving and creative features like Avid Media Access, PhraseFind powered by Nexidia, ScriptSync, and Mix and Match all benefit from the power of HP configurations. The combination of HP’s reliable desktop and mobile workstations with Avid Media Composer, NewsCutter, Symphony and Avid DS software enables the highest-profile film and entertainment projects in the industry.

-  Sony Creative Software: HP Workstations optimised for Sony’s Vegas Pro offer a robust and progressive platform for content creation and production. Vegas Pro’s full professional audio features and exceptional GPU-enhanced performance enable editors to enjoy improved functionality and high performance from a single application. Support for advanced features, such as stereoscopic 3-D editing and native Blu-ray authoring, and legacy features, such as tape-based workflows, make Vegas Pro an excellent single application solution.

Exclusive availability from video specialty resellers HP workstations and accessories optimised for video editing are available at select video editing value-added resellers.

Background Information

Hewlett Packard Middle East (HP)

Our vision is to create technology that makes life better for everyone, everywhere — every person, every organization, and every community around the globe. This motivates us — inspires us — to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze. We won’t stop pushing ahead, because you won’t stop pushing ahead. You’re reinventing how you work. How you play. How you live. With our technology, you’ll reinvent your world.

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