HTC’s Desire line-up delivers cutting-edge designs, advanced performance capabilities and exceptional value

Press release

Published January 29th, 2015 - 12:16 GMT

Al Bawaba

When HTC, a global leader in mobile innovation and design, first debuted its highly-anticipated Desire line-up – a remarkable roster of mid-range smartphones specially built to cater to all customer segments –legions of consumers rejoiced.

Advanced yet affordable, the Desire series packs an impressive selection of ground-breaking features and innovative essentials that meet all lifestyle needs. Models include the Desire 820, the Desire 816G, the Desire 620G, and the Desire 320.

Highlights of HTC’s Desire line-up include Dual-SIM support, bold, playful designs, premium imaging capabilities, HTC BoomSound™, and high definition displays. Now, all device users, from technology enthusiasts to budget-conscious consumers, can enjoy powerful, stylish and high-performance Desire smartphones at competitive prices.

Today, the MEA region’s ever-evolving smartphone market is rife with growth opportunities,” said Neeraj Seth, Head of Marketing - MEA. “At HTC, we are so proud to be offering our discerning consumers high-quality products customized to fit their unique demands.

We want to provide all smartphone users with a wide choice of flexible yet powerful smartphone solutions – state-of-the-art devices that are accessible, affordable, and do not compromise on quality. The Desire series ticks all those boxes.”

The HTC Desire 820

The HTC Desire 820, the successor to the popular HTC Desire 816, is powered by the Qualcomm^® Snapdragon^™ 615 processor, with integrated 4G LTE Cat 4 connectivity and 64-bit, multi-core CPU. It delivers content on-the-go at exceptional speeds and with stunning clarity on its 5.5” high definition screen. Supporting a premium imaging experience and powerful HTC BoomSound^™, the colourful, stylish HTC Desire 820 sets a new benchmark for mid-range smartphones.

The HTC Desire 820 is available in gloss white with light grey trim, matte grey with light grey trim, and gloss white with blue trim across all retailers in the UAE, for AED1,499.

The HTC Desire 816G Dual-SIM

The HTC Desire 816G comes fully loaded with HTC’s iconic dual-frontal speakers and HTC BoomSound™ for incredible audio quality, while HTC BlinkFeed™ keeps users up-to-date with the latest news and social updates on the spacious 5.5” screen. Two powerful cameras make the HTC Desire 816G ideal for photography lovers.

A 13MP rear-facing camera complete with HTC Zoe™ and automatic highlight videos, as well as a 5MP front-facing camera, make it the perfect device for capturing both the perfect selfie and stunning landscapes in amazing quality.

Powered by an Octa-core, 1.7 GHz processor and offering 3G connectivity, the HTC Desire model offers world-class speed and power and is fully-equipped to keep pace with the most active lifestyles, whether browsing, gaming or switching between multiple apps.

The HTC Desire 816G Dual-SIM is available in gloss white and gloss grey across all retailers in the UAE, for AED1,099.

The HTC Desire 620G

The Desire 620G delivers the same bold, playful design, 5” high definition screen and outstanding imaging capability as the HTC Desire 620, but with the added flexibility of dual-SIM support. Ideal for those with separate personal and professional mobile contracts, the Desire 620G reduces the number of devices required to stay connected to friends, family and colleagues. To support the dual-SIM functionality, the Desire 620G is powered by a 1.7GHz Octa-Core processor and features Android 4.4 and 3G connectivity with support for HTC BlinkFeed, Video Highlights and Lock Screen functionality.

The HTC Desire 620G is available in gloss white with light grey trim and gloss white with blue trim across all retailers in the UAE, for AED899.

The HTC Desire 320

The HTC Desire 320 is driven by a high-performance quad-core processor to reach completely new performance levels for a value smartphone. Consumers can enjoy impressively smooth gaming graphics and video motion, as well as rapid online browsing, snappy response times, and serious multitasking power. Highlights include High-resolution 4.5” display with quad-core processing speeds for smooth videos and fast browsing; a 5MP main camera that shoots stunning 1080p videos; and built-in zero edit tools that create 30-second movies. The phone comes complete with HTC BlinkFeed™ for automatic breaking news updates.

The HTC Desire 320 is available in grey across all retailers in the UAE, for AED599.

HTC is currently running an exciting above-the-Line campaign across the UAE for both the HTC Desire 820 and the HTC Desire 816G Dual-SIM. Keep an eye out for the campaign when you are around the city!

Background Information

HTC

HTC brings brilliance to life through leading innovation in smart mobile device and experience design. Beginning with a vision to put a personal computer in the palm of our customers’ hands, we have led the way in the evolution from palm PC to smartphone.

The Pursuit of Brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile experiences for consumers around the world. At HTC, the Pursuit of Brilliance is the impulse to create, to venture into the unknown with an unwavering dedication to bring innovative design to life. It pushes us everyday to re-imagine new ways to connect the world, our consumers, and their pursuits in ways never before thought possible.