Huawei Diversifies Smartphone Offerings

Press release
Published March 15th, 2018 - 08:21 GMT
Gene Jiao, President, Huawei Consumer Business Group, Middle East & Africa
Gene Jiao, President, Huawei Consumer Business Group, Middle East & Africa

The mid-tier smartphone category is a growing segment, offering consumers advanced features at reasonable price points. Huawei has a diversified range of smartphones, catering to each range of consumers, from the high-end luxury device owners to the mid-range categories. Huawei’s nova series has a history of innovative features offered to users at reasonable prices, solidifying Huawei’s commitment to the mid-range smartphone category.

“We have seen an increase in demand by consumers for mid-range smartphones,” Mr. Gene Jiao, President, Huawei Consumer Business Group, Middle East & Africa. “At Huawei we pride ourselves in driving innovations in our flagships, but also in our mid-tier ranges, as well. Advanced features, especially when it comes to camera capabilities, are expected as the norm now, and customers are looking for a balance between quality and cost.”

Camera is indeed one of the influential elements that defines a smartphone and it is one of the most significant key selling points for consumers. In the past, innovations in smartphone photography were focused on clarity and speed of thloe pictures. Consumer preference has now shifted beyond the usual megapixel count where higher quality of focus, better perspective, and more visible depth of field is not just a ‘nice-to-have’, but a prerequisite.

Huawei is a brand that has continuously pushed the boundaries in its smartphone camera capabilities, and offers some of the most advanced features in the mid-tier price category. The Huawei nova series is one of the brand’s most notable range of products that provide exemplary camera features, including a 20MP front camera and 12 MP and 8 MP rear dual cameras. Advanced features such as low-light optimization, 3D facial recognition technology, enhanced colour, brightness and clarity, beautification and portrait modes and the ability to shoot with hand gestures are also included. Thanks to various intelligent algorithms, selfies are now more striking than ever. The Huawei nova 2 Plus, which launched mid last year, received exceptional demand in the UAE, further highlighting the demand for mid-tier smartphones.

Given the success Huawei has seen with its nova 2 Plus and the nova series in general, could there be another nova launch on the horizon this year? With Huawei complementing its range of premium flagship devices with exceptional mid-range devices, we expect that a new nova device will be unveiled soon, with even more camera features. We look forward to seeing what Huawei has to offer next.

Background Information


Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services – we are committed to bringing digital to every person, home and organization for a fully connected, intelligent world.

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