Huawei: The Past, Present and Future of FullView Display

Press release
Published March 19th, 2018 - 12:06 GMT
Huawei invests a significant amount of its annual sales revenue to research and development efforts and has established 16 research centers around the world.
Huawei invests a significant amount of its annual sales revenue to research and development efforts and has established 16 research centers around the world.

The persistent and rapid development of technology features is arguably what defines the smartphone industry above all else. Take FullView display technology, for instance, which has quickly gone from being an emerging trend to a cornerstone of premium smartphone design. Over the past 12 months we have seen FullView displays become the norm but as we move further into 2018 we are now seeing the launch of FullView display 2.0, which features even thinner bezels.

HUAWEI nova 3e is a new smartphone model primarily characterized by its HUAWEI FullView display 2.0, which offers a contemporary look and immersive viewing experience. This is all thanks to Huawei’s continued investment in research and development, which has allowed it to overcome a multitude of technology challenges to realize the latest in beautiful and high-performing FullView design.

Mate 10 to Nova 3: FullView Display Technology For Everyone

Through its Mate, P and nova Series of devices, Huawei offers smartphones with design benefits for business users, the fashion-conscious and aspiring youth respectively. Each product line has been created to deliver the design and features that its target market wants.

In the latter half of 2017, bezel-less displays became a major talking point in the industry, driven by consumer demand for bigger screens and more immersive experiences. Huawei responded quickly to meet this demand by launching its first devices to incorporate FullView displays in the HUAWEI Mate 10 and HUAWEI nova 2i. This marked a tipping point, with FullView displays since growing to become a key selling point for customers, which in turn encouraged Huawei to further develop this technology and integrate it into a wider range of products.

With tailored apps and design features that make the most of its FullView display 2.0, the newly launched HUAWEI nova 3e offers an even better user experience. But this isn’t the end-point for FullView display – Huawei is continuing to develop this technology to create an expanded range of devices that offer the benefits of bezel-less displays.

Advanced FullView Display = Advanced User Experience

The HUAWEI nova 3e is much more than a collection of simple hardware upgrades. A multitude of FullView display-specific technologies has been included to provide a more modern, user-friendly style that is ideally suited to the needs of younger consumers.

The HUAWEI nova 3e features a smooth, rounded-corner design on the screen area and border edges, which increases the screen-body ratio and matches the device’s rounded-corner design ID. On the surface, this might seem a simple adjustment, but in practice, Huawei overcame significant engineering challenges to achieve it. 

Additionally, the HUAWEI nova 3e has adopted new design features, such as a notch that is just 18mm, a reduction of nearly 50% when compared with the 34.6mm notch on the iPhone X. This results in an overall screen aspect ratio of 19:9 and a screen that can display more at once, making for more immersive viewing experiences when gaming, reading, and watching videos.

As user habits continue towards consuming and creating more multimedia content, consumer demand for bigger screens will grow and vendors will ultimately equip all their products with FullView displays. Huawei’s commitment to staying at the forefront of display technology assures the company and its users a future as big, bright and clear as the FullView display 2.0 on the HUAWEI nove 3e.

About HUAWEI Consumer Business Group (CBG)

HUAWEI Consumer Business Group (CBG) is one of HUAWEI's three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. HUAWEI’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.

Year on year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.

As a leading technology company, HUAWEI invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the HUAWEI Aesthetics Research Center in Paris. HUAWEI’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where HUAWEI and Leica are jointly researching technologies to improve mobile device camera and image quality.

Background Information

Huawei

Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services – we are committed to bringing digital to every person, home and organization for a fully connected, intelligent world.

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