Hundreds of landmarks worldwide shine pink

The Estée Lauder Companies and Philips are proud to have launched a global partnership as part of The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign. Prominent landmarks, like the InterContinental and Crowne Plaza Dubai Festival City hotels, are illuminated using Philips’ innovative and environmentally-friendly LED technology to raise awareness about the importance of breast health and early detection to millions worldwide. These landmarks, along with numerous others that are lit pink worldwide, join together as part of The Breast Cancer Awareness Campaign’s Global Landmark Illuminations Initiative and stand as symbols of hope and empowerment, encouraging all to “Connect. Communicate. Conquer. For a Future Free of Breast Cancer.”

The 2011 BCA Campaign’s Global Landmark Illuminations Initiative marks a dozen years of casting a bright light on a disease that, if localized and detected early, is 90% curable. Philips, the global leader in lighting, was a natural partner for The BCA Campaign’s Global Landmark Illuminations Initiative. By drawing on its expertise, Philips is using the power and versatility of LED to illuminate landmarks across the globe in an energy efficient way. Including the landmarks that are lit by Philips as a result of this partnership, approximately 200 prominent landmarks around the world shine a pink light as beacons of hope. In doing so, millions of women and men everywhere are reminded of the importance of annual mammograms if 40 years or older, and the benefits of early detection in preventing breast cancer.

Mrs. Evelyn H. Lauder, Senior Corporate Vice President of The Estée Lauder Companies, stated “We are thrilled to be partnering with Philips on The BCA Campaign’s Global Landmark Illuminations Initiative, shining bright pink lights on landmarks worldwide utilizing their innovative LED technology. This initiative has grown exponentially over the past 12 years and our hope is for these landmarks to remind millions to get an annual mammogram, if 40 years or older, and to communicate the lifesaving message about the importance of breast health and early detection for a future free of breast cancer.”

“We are very proud to partner with The Estée Lauder Companies’ Global Landmark Illumination Initiative and to promote Breast Cancer Awareness to people across the globe, said Marc de Jong, General Manager Professional Luminaires, Philips Lighting.“Since our company’s inception 120 years ago, Philips Lighting has remained steadfast in creating innovative solutions to enhance the life and well-being of people all over the world. In October, we are joining the fight by doing what we do best: using the power of light to raise awareness and let people know that early detection of breast cancer can save lives”

William Lauder, Executive Chairman of The Estée Lauder Companies, stated “We are very pleased that our Breast Cancer Awareness Campaign and Philips have launched this partnership. The Estée Lauder Companies and Philips share many of the same values, including reducing our impact on the environment and using innovation to drive our sustainability and philanthropic initiatives. This partnership will enable our breast health awareness message to reach many more millions of women and men worldwide, and the use of LED lighting solutions underscores our commitment to sustainability and corporate responsibility in local markets.”

The BCA Campaign proudly set the Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours” in October 2010.