Hysek unveils Kilada 2024: A perfect blend of exquisite style and sport-chic elegance

Press release

Published June 12th, 2024 - 07:22 GMT

Jorg HYSEK

Dubai, United Arab Emirates (June 12, 2024) – Hysek, the leading Swiss brand embodying the pinnacle of haute horology, revealed Kilada 2024, showcasing a sophisticated blend of exquisite style and sport-chic elegance.

Since its debut in 1997, the Kilada line has been a hallmark of Hysek's unique identity, characterized by minimalist curves inspired by architectural design. In revitalizing this iconic line, Hysek has focused on refining the profile of its elegant casing, breathing new life into this collection.

Kilada expresses the quintessence of watchmaking art through the best, in the past via complications or an annual calendar, this year thanks to a new chronograph, as well as through a simpler function, namely 3 hands and a date.

By integrating materials such as titanium into its cases, the brand gives a real sport-chic aspect to its timepieces with key features including the indexes 1, 5, 7 11 as numerals on the dial which represents a major element of Hysek brand identity and unique concept. The integration of the bracelet into the box not only adds elegance to this timepiece but also offers an effect of lightness for whoever brings it.

Kilada 2024 comes with quartz caliber, hour–minute–second–date at 3:00, hour/minute chronograph counter at 12:00, counter seconds at 6:00, case dimensions: 36mm x 49mm x e13.00 mm, rectangular/grade 5 titanium sapphire with anti-reflective treatment, water resistance 30 meters and others.

Hysek stands as a beacon of independence and creativity within the Swiss watchmaking landscape, seamlessly blending artistic design with technical ingenuity. Since its establishment, the brand has charted a distinctive course, earning acclaim for its avant-garde approach to horology.

At the heart of Hysek's success lies a relentless pursuit of innovation and a steadfast commitment to pushing the boundaries of traditional watchmaking. Each Hysek timepiece is a testament to the harmonious fusion of artistry and technical mastery.

With an exclusive boutique nestled within the iconic Dubai Mall, Hysek enjoys international acclaim and a reputation for unparalleled luxury. Here, enthusiasts are invited to explore a curated selection of Hysek's most prestigious collections, including Abyss, Kilada, Furtif, and IO.

For more information, please call +971-4-225-6513 or email Hysek@ibg-uae.com

Background Information

Jorg HYSEK

Since its origin, the HYSEK brand has imposed its “avant-garde” vision within the watch industry, which heckles and dares the difference to create a unique identity with its products. It celebrated its 10^th anniversary in 2008. The strong personality and singularity of its lines has contributed to enrich the traditional sector of the Swiss watch industry.

The HYSEK concept is characterized by very creative lines, with singular and distinctive cases with an eye for detail. Over the last three years, the HYSEK brand has been upgraded in a very significant way, positioning it in the high-end and luxury watch field by conducting a product oriented strategy with technically enhanced movements. Proper elements of the HYSEK identity are the dial displaying the numbers 1-5-7-11, but also the fold-over buckle, exclusive design of the brand in perfect continuity to the case. It focusses its main collection on complication timepieces thanks to enriched and sophisticated mechanical execution valued by cases of exception such as SYMPHONY (Minute Repeater Westminster Tourbillon).

Its other notable collections include Abyss, IO, Kilada, Rebel and V-King. The brand finally confirmed its legitimacy as a key player in the field of Haute Horlogerie thanks to the creation of its own manufacture. Today, it offers 7 watch lines with strong identity and recognizable style which distinguish themselves by a minimalist and refined style, harmonious shapes and volumes as well as an extreme care for details, finish and quality. A celebrity favourite, Jorg Hysek is the chosen watch of US President Barack Obama. HYSEK watch collections can be found exclusively at IBG-Group’s Majestic boutiques located at prestigious shopping venues in the UAE.