Hyundai debuts All-New Elantra and brand new Creta at Dubai International Motor Show 2015

Press release
Published November 9th, 2015 - 11:00 GMT
All-New Elantra
All-New Elantra

Hyundai Motor Company in partnership with local UAE distributor Juma Al Majid Establishment today unveiled two new models at the Dubai International Motor Show. Globally unveiling the All-New Elantra, a new edition of the brand’s best-selling Middle East model and regionally debuting the Creta, a totally new compact SUV.

Both models are set to reaffirm the Hyundai Motor Company position as the region’s second biggest automaker, combining dynamic styling and class-leading quality at an affordable price point. The All-New Elantra will go on sale across the region early 2016, while the new Creta will be available region-wide from this month onwards.

“The All-New Elantra follows in the footsteps of its predecessor by setting new standards and offering the world’s best technology packaged in the body of a world-class compact-size sedan,” said Jin (James) Kim Vice President and Head of Operations for Hyundai Africa and Middle East. “Equally, the Creta offers striking looks, competitive performance and a robust build at an affordable price, further strengthening Hyundai’s impressive SUV offering.”

The All-New Elantra will boast class-defining interior and refined exterior features which will reflect Hyundai Motor Company evolving design philosophy. This vision incorporates a dynamic precision in exterior design that complements the new model's comfortable, contemporary and sporty feel. The large hexagonal grille is paired with slim and sporty headlights for an energetic look, while its clean surfaces build on the active stance of the model.

Set to build on the model's proud heritage while setting new standards as a world-class compact-size sedan, All-New Elantra is 20 millimeters longer and 25 millimeters wider than its predecessor and delivers a spacious interior. The body structure has been designed to boost durability and rigidity, incorporating 32% more advanced high-strength steel compared to the original Elantra.

The new car will also take a leap forward with a number of class-leading convenience and safety features. An Integrated Memory Seat (IMS) enhances driver comfort, while Smart Trunk allows easy loading as it opens automatically when the Smart key-holder approaches. In addition, new class-leading suite of safety technologies includes Front & Rear Parking Sensor, Knee Airbag, LED Daytime Running Lamp (DRL), Blind Spot Detection (BSD) and Rear Cross Traffic Alert (RCTA).

Hyundai Motor Company engineers have developed efficient and effective powertrains to deliver enhanced performance for the All-new Elantra. As a result, the new model boasts impressive performance, with useable low and mid-range torque that provides exceptional drivability in all driving conditions, through either the manual or automatic gearboxes. All of these powertrain options offer high fuel efficiency and low exhaust emissions, emphasizing Hyundai Motor's continuing commitment to improving fuel efficiency with the new 2.0 MPI and 1.6 MPI units available from launch.

Displaying the stylish looks for which new Hyundai models are renowned, the Creta features a sporty profile and a stable, confident stance. The harmony between the car’s bold front, voluminous side and sporty rear is noticeable. Finishing touches include 17-inch alloy wheels and chrome fog lamps ensuring that this compact SUV stands out from the crowd.

The Creta is the latest Hyundai to follow the company’s Modern Premium brand direction. Inside the high quality cabin, which features silver chrome finishing and a soft touch dashboard, every detail is designed to provide the utmost comfort and convenience. The dashboard is a hub of useful technology including a 5” touch screen audio, smart key with push button start and fully automatic temperature control with cluster ionizer.

Launching in the Middle East in November this affordable model stands out from the crowd by offering a combination of power and style with its robust body structure, superior engine performance and confident ride and handling. Under the bonnet, the versatile Creta will be available with a choice of 1.6 MPI petrol engine

“Under the inspirational leadership of H.E. Mr. Khaled Juma Al Majid, Vice Chairman of Juma Al Majid Group we have continued our journey of expansion and prosperity with the Hyundai brand in the UAE. We have achieved tremendous growth in both volume sales and market share by investing heavily, a commitment that has seen us contribute significantly to Hyundai’s three million vehicles sold in the Middle East, a bench mark figure which it reached last month,” said Khaled Issa, COO of Juma Al Majid Group.

“At the Dubai Motor Show we took pride in showcasing these key models in addition to a number of exiting key models including the All-New Tucson which launched in August, further strengthening our SUV portfolio. This model was joined by the high performance Turbo versions of Sonata and Veloster in addition to the new hybrid Sonata, a car that promises to redefine motoring with its wealth of eco-friendly and green technologies. The impressive Genesis 5.0 was also displayed in the premium model lounge at the stand,” said Axel Dreyer President of Juma Al Majid Est. Hyundai.

Background Information

Hyundai Motor

Hyundai Motor Company recognizes the importance and impact that automobiles have on society and mankind. It strives to play a role that extends beyond being a simple car manufacturer to become customers’ lifetime companion. It will build connections with customers by fulfilling its vision to become a “lifetime partner in automobiles and beyond” and participate in working “together for a better future” as a constituent of Hyundai Motor Group.

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Cicero & Bernay

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Khalil Majdalawi
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