Hyundai recognised as one of the world’s top 40 brands in international study

Press release
Published October 11th, 2015 - 08:21 GMT
Interbrand result announcement
Interbrand result announcement

Hyundai Motor is the world’s 39th biggest brand according to new results just published by global brand specialists Interbrand.

Recording an 8.5% growth in brand value since last year to $11.3bn, the Korean company is also the automotive industry’s seventh largest brand. Over the past decade Hyundai Motor has grown its value by more than $7bn, rising 36 places to sit among some of the biggest names on the planet.

Embarking on an intensive period of change, fuelled by inventive and emotional brand marketing, Hyundai Motor has boosted significantly its brand awareness with customers. Creating an enhanced profile across the areas of culture, sport, and corporate social responsibility and through its new, high quality products, Hyundai Motor has advanced its caring outlook to connect with customers around the world.

Focusing on ultimate customer satisfaction through a caring approach, Hyundai Motor has recently digitalised its sales process and is exploring new ways to interact with customers to become a valued partner in their lives. Its design-driven, premium quality vehicles reflect the brand’s Modern Premium direction, while a new Global Dealer Space Identity ensures the brand experience is maximised at every stage in the customer journey.

“The fact that Hyundai Motor Company has been ranked as number 39 by Interbrand is thanks to the power of brand building,” said Jin (James) Kim, Vice-President and Head of Hyundai Africa and Middle East. “In the last 12 months alone our company has reached new heights in terms of its growth, likeability and awareness globally and this is thanks to the strengthening of the New Thinking. New Possibilities. brand slogan which embodies the essence of the company in everything that we do.”

  Hyundai Motor rankings over past decade (Interbrand):

Year

Overall ranking

Brand value ($bn)

2015

39

11.3

2014

40

10.4

2013

43

9.0

2012

53

7.5

2011

61

6.0

2010

65

5.0

2009

69

4.6

2008

72

4.8

2007

72

4.5

2006

75

4.1

 

2015 automotive top 10:

Year

Company

Brand value ($bn)

1

Toyota

49.0

2

BMW

37.2

3

Mercedes-Benz

36.7

4

Honda

22.9

5

VW

12.5

6

Ford

11.5

7

Hyundai

11.3

8

Audi

10.3

9

Nissan

9.0

10

Porsche

8.0

Interbrand’s rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.

Background Information

Hyundai Motor

Hyundai Motor Company recognizes the importance and impact that automobiles have on society and mankind. It strives to play a role that extends beyond being a simple car manufacturer to become customers’ lifetime companion. It will build connections with customers by fulfilling its vision to become a “lifetime partner in automobiles and beyond” and participate in working “together for a better future” as a constituent of Hyundai Motor Group.

Contact Information

Hyundai Motor
API World Tower
29th Floor
Sheikh Zayed Road
P.O. Box 34406
Dubai
United Arab Emirates
Fax number
+971 (0) 4 332 6566

PR Agency

Cicero & Bernay

Cicero & Bernay PR
P.O. Box 34533
Dubai,
United Arab Emirates
Fax number
+971 (0) 4 334 2977

PR Contact

Contact Name
Dara Husseini
Contact email

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