Hyundai recognised as one of the world’s top 40 brands in international study
Hyundai Motor is the world’s 39th biggest brand according to new results just published by global brand specialists Interbrand.
Recording an 8.5% growth in brand value since last year to $11.3bn, the Korean company is also the automotive industry’s seventh largest brand. Over the past decade Hyundai Motor has grown its value by more than $7bn, rising 36 places to sit among some of the biggest names on the planet.
Embarking on an intensive period of change, fuelled by inventive and emotional brand marketing, Hyundai Motor has boosted significantly its brand awareness with customers. Creating an enhanced profile across the areas of culture, sport, and corporate social responsibility and through its new, high quality products, Hyundai Motor has advanced its caring outlook to connect with customers around the world.
Focusing on ultimate customer satisfaction through a caring approach, Hyundai Motor has recently digitalised its sales process and is exploring new ways to interact with customers to become a valued partner in their lives. Its design-driven, premium quality vehicles reflect the brand’s Modern Premium direction, while a new Global Dealer Space Identity ensures the brand experience is maximised at every stage in the customer journey.
“The fact that Hyundai Motor Company has been ranked as number 39 by Interbrand is thanks to the power of brand building,” said Jin (James) Kim, Vice-President and Head of Hyundai Africa and Middle East. “In the last 12 months alone our company has reached new heights in terms of its growth, likeability and awareness globally and this is thanks to the strengthening of the New Thinking. New Possibilities. brand slogan which embodies the essence of the company in everything that we do.”
Hyundai Motor rankings over past decade (Interbrand):
Brand value ($bn)
2015 automotive top 10:
Brand value ($bn)
Interbrand’s rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.
Hyundai Motor Company recognizes the importance and impact that automobiles have on society and mankind. It strives to play a role that extends beyond being a simple car manufacturer to become customers’ lifetime companion. It will build connections with customers by fulfilling its vision to become a “lifetime partner in automobiles and beyond” and participate in working “together for a better future” as a constituent of Hyundai Motor Group.
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