Hyundai UAE receives award for its DigitalStudio

Press release

Published September 22nd, 2015 - 06:38 GMT

Al Bawaba

The advanced capabilities of Juma Al Majid Est. Hyundai DigitalStudio - the first fully digitalised car showroom in the Middle East – have been recognised with an award from Hyundai Motor Corporation. The facility operated by the sole distributor of Hyundai Motors in the UAE received the honour ‘Best Digital Operation,’ with the title presented to Hyundai UAE at a Hyundai Africa and Middle East Dealer Strategic Committee held in Dubai recently.

“The award of the title ‘Best Digital Operation’ for our Hyundai DigitalStudio is a testament to how hard everyone at Hyundai UAE has worked to get the concept off the ground and to make it such a success. It represents our commitment to providing the very best for our customers through innovative and cutting edge services. We are honoured and delighted to have received it,” said Axel Dreyer, President, Hyundai UAE.

The Hyundai DigitalStudio was launched to bring all the features of a car showroom into one small space and to enable customers to browse Hyundai’s products and services digitally. Located in the Hyundai Deira Showroom, the facility enables customers to conveniently overview Hyundai cars, comparing models, colours, pricing and features. It also allows them to view finance deals and other special offers.

The DigitalStudio showcases Hyundai Motor company’s design philosophy of ‘fluidic sculpture’ and offers the latest audio visual technology, integrating these elements to create a more personalised customer consultation. The company launched the initiative to take a lead on competitors by offering a whole new paradigm for the car showroom experience. Hyundai UAE says that the facility is a highly effective tool to drive sales in a region that has one of the highest technology penetration rates in the world.

“The Hyundai DigitalStudio facilitates the entire 360 experience for reviewing Hyundai product offerings in one convenient space. Juma Al Majid Est, Hyundai UAE is the first automotive distributor in the region to come up with this technology which is benefitting Hyundai customers in the UAE. We are proud to be leading the regional automotive market in what is an exciting new paradigm for the car showroom experience. This award acknowledges our drive and commitment to reinforce the Hyundai brand by bringing future showrooms to the present to further our ambition to becoming the top tier automotive brand in the United Arab Emirates by customer choice,” added Dreyer.

Background Information

Hyundai Motor

Hyundai Motor Company recognizes the importance and impact that automobiles have on society and mankind. It strives to play a role that extends beyond being a simple car manufacturer to become customers’ lifetime companion. It will build connections with customers by fulfilling its vision to become a “lifetime partner in automobiles and beyond” and participate in working “together for a better future” as a constituent of Hyundai Motor Group.