ICONIC awarded UAE ‘Superbrand’ status for 2012

ICONIC, the fashion-lifestyle destination has been awarded the status of ‘Superbrand’ for 2012 by a council comprising of industry experts and practitioners. An achievement for just around two year old brand in the UAE & KSA, ICONIC is one of the only 55 brands to be awarded a ‘Superbrand’ status out of a total of 1281 candidate brands.

Following its successful debut last year and close on the heels of winning two awards at the Images Retail ME, 2011 for ‘Most Admired Departmental Store’ and ‘Most Admired Store Design’, ICONIC enjoys tremendous support from its customers and respect from industry peers.

Extremely proud on being awarded the ‘Superbrand’ status, an elated Raza Beig, CEO, ICONIC and Splash, said, “The ‘Superbrand’ status not only underscores ICONIC’s efforts to deliver quality, variety and value it also reinforces ICONIC’s ongoing success in the region.  The accolade is extremely special for the brand that has been in business for just about two years and is essentially an endorsement from industry experts and peers, and a true testament to our ongoing efforts to cater to the needs of our fashion forward customers.”

The Superbrands is an independent authority and arbiter of branding excellence committed to paying tribute to exceptional brands and promoting the discipline of branding wherein the programme relies on experts to score brands, on parameters like market dominance, longevity, accounting, good will, customer loyalty and market acceptance. The winning brands are also and are also featured in coveted 8th edition of the coffee-table style Superbrands book.