Imdaad cooperates with Dubai Municipality for ‘My City, My Environment’ initiative

Press release
Published February 28th, 2012 - 07:11 GMT

Al Bawaba
Al Bawaba

As part of its commitment to support environmental projects in Dubai, Imdaad, a leading provider of integrated facilities management solutions in the UAE, has announced its cooperation with Dubai Municipality for its pilot initiative ‘My City, My Environment’. Launched during a recently held press conference at the Dubai Municipality main building, this initiative aims to encourage households to recycle and segregate their wastes. Under the initiative, Imdaad will deploy two 240-litre waste bins (black for general waste and green for mixed recyclables) to each villa in Mazhar 1 area, while community recycling bins will be placed at strategic locations identified in coordination with Dubai Municipality. 

Imdaad will collect general waste daily and recyclables three times a week, while door-to-door campaigns will also be conducted to increase awareness about the importance of recycling and segregating waste. Imdaad will also submit monthly reports detailing the total weight of recyclables collected and the volume of general waste collected. Residents will also be encouraged to share ideas and suggestions through surveys, which will be used to further enhance the quality of services being delivered. 

Mahmood Rasheed, COO, Imdaad, said: “Environmental protection and conservation initiatives must gain strong support from within the grassroots level to be able to achieve optimum results. Dubai Municipality is therefore moving in the right direction with the ‘My City, My environment’ project as it encourages homeowners to recycle and segregate their wastes. Imdaad extends full support to the initiative as it complements our continuing thrust to promote environmental stewardship through our wide range of sustainable facilities management solutions.”

Background Information

Imdaad

Imdaad is the Middle East’s leading Integrated Facility Management Company. It is a founding member of the Middle East Facilities Management Association (MEFMA) and employs a multi-cultural workforce of over 6,000 skilled workers from 37 countries.

Dubai Municipality

The origin of Dubai Municipality was founded in 1954 commencing its activities with a cadre of seven employees undertaking simple tasks in cleaning the city.

The first decree establishing the Municipality  was on February 28, 1957, whereby 23 municipal council members had been appointed from the elders of the country and traders with limited powers, the most important of which was to take care of health and architectural affairs of the city as well as to organize construction and beautification of the city and provide constructive suggestions to the government.

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