Immerse Yourself in ‘Shades of Autumn’ at the Dubai Mall

Press release
Published September 18th, 2018 - 09:51 GMT
Shades of Autumn at The Dubai Mall.
Shades of Autumn at The Dubai Mall.

Celebrate the launch of Fall/Winter collections at The Dubai Mall from September 19th-October 31st with ‘Shades of Autumn’, a campaign that brings the best of the fashion season to life. Be on the lookout for The Dubai Mall’s ‘Best Picks of the Season’, a collection of the ‘must have’ fashion pieces and accessories on display, and selected by The Dubai Mall’s own personal shoppers. 

Contemporary autumn décor and vibrant leaf structures will transform the mall into an enchanting fall   wonderland, immersing guests in glowing hues of burnt oranges, dramatic reds and canary yellows for the perfect photo opportunity.

Showcasing the best of Fall/Winter fashion, upmarket French department store, Galeries Lafayette will be taking the Fashion Catwalk by storm with their Sass is Back show on September 19th. Starting 7pm onwards, fashionistas can preview seasonal collections from top brands such as Pinko, Elisabetta Franchi, Karl Lagerfeld, Zadig & Voltaire and while men’s brands include Pal Zileri, Hackett and Tommy Hilfiger. Featuring a live DJ and hosted by Zeynab El Helw, also known as @fashion_pirate, this show will keep guests buzzing. 

Throughout the mall, specially branded activity areas will feature autumn-themed crafts for the family including kid’s masks and decorative vases, in addition to complimentary on-trend nail art courtesy of Trevor Sorbie, located at Perfumery & Co.  

In recognition of Chinese Golden Week from October 1st-7th, The Dubai Mall will be hosting an exciting programme of traditional, cultural and art activities hosted in Souk Atrium.  In addition, as part of a partnership with Alipay, shoppers can win instant cash back on their purchases plus special giveaways at branded stands throughout the mall. Currently, nearly 250 stores within The Dubai Mall accept Alipay, making it convenient for Chinese visitors.

Finally, with October being Breast Cancer Awareness month, from October 14th-20th, Mediclinic will be lending complimentary advice and mini consultations on the disease at a special pop-up stand located at Souk Atrium. Practitioners, including breast nurses and gynaecologists, will be on-hand to educate, lend advice and dispel any myths surrounding the disease. Women can also book for a more in-depth consultation to be hosted at the clinic, and receive a 50% discount on mammograms in support of Breast Cancer Awareness month.

What: Shades of Autumn at The Dubai Mall, Fall Campaign

When: September 19th -October 31st

Where: The Dubai Mall

Price: Free for all to enjoy

Background Information

The Dubai Mall

The Dubai Mall - A place like no other. A new day, a new dawn.

From the wind swept sands, a new legend rises. A mall of epic proportions that is named The Dubai Mall.

Located in the heart of the prestigious Downtown Dubai is The Dubai Mall, the world’s largest and most-visited retail and entertainment destination, which welcomes more than 80 million visitors annually. With a total internal floor area of 5.9 million sq ft, The Dubai Mall has 3.77 million sq ft of gross leasable space, over 1,300 retail outlets including two anchor department stores – Galeries Lafayette and Bloomingdale’s – and over 200 food and beverage outlets.

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