Incredible response to ‘The Entrepreneur’ spurs du to open doors to all!

Press release

Published April 8th, 2012 - 05:45 GMT

A great business idea can come from anyone. Taking this thought further and listening to feedback from several applicants, du has now opened the doors of its reality TV show, ‘The Entrepreneur’, to anybody in the UAE. So whether you are a college student*, a working executive or a home maker, if you think you have a great business idea, apply now on www.theentrepreneur.ae and get a golden opportunity to turn your dreams into reality by winning financial and professional support worth AED 2 million. But hurry, since applications close on 15 April.

Elaborating on this decision, Farid Faraidooni, Chief Commercial Officer, du, said: “We have always been ardent supporters of entrepreneurship and it is heartening to see so many people share our vision. We have been carefully reading feedback and comments from each and every person ever since we announced this TV show. We felt everybody with a good business idea, whether they’re an existing entrepreneur or an aspiring one, a student or a seasoned businessman, or a person awaiting a trade license, everybody should get a fair chance to use this opportunity to make it big in the world of business. The door is now wide open for anybody with business acumen to submit their business idea on www.theentrepreneur.ae. This really is a once in a lifetime opportunity.”

He added, “The level of entrepreneurship within the UAE extends from students up. Our involvement with efforts such as the Young Entrepreneur Competition has demonstrated that everyone has the ability to come up with a winning business idea.”

An eminent jury comprising Abdul Baset Al Janahi, CEO, MBRE; Nisreen Shocair, President, Virgin Megastore, MENA; Yogesh Mehta, Founder and Managing Director, Petrochem and Muna Al Gurg, Director of Retail, Easa Saleh Al Gurg Group (ESAG) will be evaluating the aspiring entrepreneurs.

Strategic partners for ‘The Entrepreneur’ include Dubai One as official broadcaster and Sony Pictures Television Arabia as the production partner.

Entries for ‘The Entrepreneur’ are now open. The show will be aired on Dubai One later this year.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.