Info2cell.com partnership with BBC completes 11 years with 21 operators in MENA catering to growing subscriber base

Info2cell.com, the leading mobile service application provider in the Middle East, has announced that it has completed 11 years of partnership with British Broadcasting Corporation (BBC) in the Middle East and North Africa (MENA) region. The Info2cell.com-BBC partnership has expanded steadily and currently involves 21 mobile operators across the MENA countries, catering to the rapidly increasing subscriber base.

Info2cell.com has been collaborating with BBC over the past decade to introduce an array of services in Arabic and English, including the SMS Breaking News service and the BBC Audio and Video Bulletin services. The two parties have been closely coordinating with each other to explore avenues of further extending the scope of their partnership. Moreover, in commemoration of the 11-year partnership, Info2cell.com recently presented a trophy of appreciation to BBC.  

The SMS Breaking News service in particular has consistently received overwhelming response from subscribers in the region. The service allows subscribers to receive SMS updates of breaking news and events from all over the world. An extension of this service includes the BBC News audio and video services wherein subscribers receive audio messages of BBC news updates in English and Arabic and video news clips in Arabic. Info2cell.com had also previously launched a BBC English Premiership SMS service for subscribers who want to receive updates and scores on the English Premier League.

Bashar Dahabra, Founder and CEO, Info2cell.com, said, “BBC is one of the world’s most trusted sources for up-to-date news, and our more than a decade-long partnership with them has enabled us to provide an array of services to our regional subscriber base. Info2cell.com has grown exponentially over the past few years, strategically tapping new market opportunities, continuously introducing value-added services and steadily increasing our market share. We believe that our strong partnership with BBC has significantly contributed to our success in the region, and we look forward to continuing our mutually-complementing association in the coming years.”        

Khalid Abdalla, Head of Business Development MENA at BBC World Service says "We are delighted to have achieved this milestone in our association with Info2Cell. The BBC is committed to providing up-to-date news to our audiences round the clock. The partnership with Info2Cell facilitates the process of providing immediate news services over handheld devices. We are looking forward to further developing our presence over this important platform and to working even more closely with Info2Cell"

Founded in 1998, Info2cell.com is the first provider of value-added mobile phone services in the Middle East. The company has access to over 40 GSM operators and more than 100 million mobile subscribers across the MENA region, and is regarded as one of the leaders in mobile applications development. Its mobile messaging technology is capable of delivering various SMS, MMS, WAP, IVR, video, ring-tone, picture messaging, animation and gaming services via various platforms including iPhone iOS, J2ME, Android and BlackBerry OS.