InMobi Strengthens Middle East Presence With Two New Senior Hires For UAE And Saudi

InMobi, the world's leading independent marketing cloud, today announced two new talented additions to its team, covering the Middle East, Turkey and Africa.   

Damian Murphy joins as Senior Sales Manager, and heads Telco, Travel, BFSI and Real Estate verticals. He brings fourteen years’ experience of helping brands and agencies expand and improve their programmatic buying. His previous roles include Head of Sales – Media Agency & Developer, at Property Finder, and Head of Digital at Media International Advertising Company (MEIAC). Previous to that, he was also Director of Global Digital Marketing at DAMAC Properties. 

Abdallah Asfour joins as Sales Lead for the Kingdom of Saudi Arabia. Prior to joining InMobi, Asfour was Business Manager for Teads, where he was responsible for growing revenue and adding several automotive, banking and government clients. Previously, he was Sales Business Development Manager at Fork Media, where he took the business from scratch in KSA to winning several major accounts. 

Both join with immediate effect, reporting to InMobi’s Sales Director, META, Jessica Moini. 

“I am absolutely thrilled to have joined InMobi, one of the most respected mobile partners across both the region, and throughout the world,” said Damian Murphy, Senior Sales Manager, InMobi. “As economies look to reopen, there is a real opportunity to build back better, especially in sectors like travel and hospitality. A key focus for us will be assisting in that - and ensuring wherever clients are spending delivers the right returns. Not to mention driving more measurable performance, with greater audience insights.” 

Abdallah Asfour, Sales Lead, KSA, InMobi said, “I am proud to join InMobi to help grow the business in KSA. InMobi has long been one of the most dynamic, innovative advertising technology players across the region. And at this time, InMobi is especially well-placed to assist local brands and businesses, as they look to expand internationally.” 

“Damian and Abdallah each bring superb reputations and experience to the team. And both have had many successes supporting brands’ digital buying activity over the years. They will no doubt play a key role for us, as we continue to expand across the region, including the key market of Saudi Arabia.” Jessica Moini, Sales Director, META at InMobi said. “Last year, the team’s success was recognized at the MMA MENA SMARTIES with 15 awards, including winning Best-in-Show and Tech Enabler of the Year. It is that level of success we aim to build upon in the coming months.”