InterContinental Hotels Group Dead Sea properties support and participate in ‘Keep Jordan Clean’ campaign

Together with members of the Rotary Club of West Amman, employees from Crowne Plaza Jordan Dead Sea Resort & Spa and Holiday Inn Resort Dead Sea-Jordan, which are part of InterContinental Hotels Group (IHG), participated in a cleanup of the Sweimeh beach at the Dead Sea. This step comes as part of IHG’s support of the ‘Keep Jordan Clean’ campaign, which was recently launched by the Rotary Club of West Amman – part of Rotary International.

In addition to employees from both resorts, Area General Manager of IHG Dead Sea Properties, Firas Irsheidat, and Director of Sales and Marketing of IHG Dead Sea Properties, Abeer Dabbas, took part in the event, which corresponded with the Group’s corporate social responsibility (CSR) programs.

Speaking on the occasion, Irsheidat affirmed the Group’s commitment to joining efforts exerted across the Kingdom that seek to create a paradigm shift in people’s level of awareness regarding environmental, health and public safety issues, to name a few. He also expressed IHG’s focus on raising awareness regarding the importance of the Dead Sea as a national resource, as it attracts tourists from all around the world and enhances the Kingdom’s standing as a favored destination for therapeutic and recreational tourism. Irsheidat praised the ‘Keep Jordan Clean’ campaign, saying it was one of the most prominent awareness campaigns to target a major international tourist attraction, frequented by the local community and foreign tourists alike.

He added, “The Dead Sea tops the list of global destinations for medical and recreational tourism, especially after receiving the World Health Organization’s accreditation and being ranked as an international center for the treatment of many skin diseases in 2011. As active members within the tourism sector, we are dedicated to raising the awareness of Dead Sea visitors, both individuals and families, so that they may be partners in maintaining the cleanliness of our beaches. In this way, we will not only reflect the true image of our society, but also preserve the area’s aesthetic and highlight its vital role in supporting the tourism and investment sectors.”

Irshaidat also emphasized that partnering with civil society organizations is a top of priority of the Group, which continuously seeks to meet stakeholders’ expectations and to keep abreast of the tourism sector’s most significant trends at the local and international levels.