Introducing ‘more’ happiness all the way with new Pay as you Go!

Press release

Published December 22nd, 2011 - 09:21 GMT

du Pay as you Go - the most popular prepaid deal in the UAE is now more feature-packed and gives you more value than ever before. Every new Pay as you Go prepaid mobile line from du gives AED 135 bonus with more Happiness all the way! Pay just AED 55 for your new line and get a welcome bonus of AED 35, in addition to a usage bonus of AED 100 and a lifetime validity of your prepaid line. So, is du Pay as you Go the sweetest prepaid deal in town? You bet!

“Our Pay as you Go offers unbeatable value for money, for anyone looking to subscribe to a new mobile line that is packed full of value-added benefits that are active from the moment you purchase your new line,” said Farid Faraidooni, Chief Commercial Officer, du. “Customers with Pay as you Go can enjoy a whole range of services and offers that allows them to customise their package to best meet their needs.

When purchasing a new Pay as you Go line for AED55, customers receive AED 35 as welcome bonus of which AED10 can be used for making any types of calls, SMS and browsing the internet and AED25 given as international credit which can only be used for making international calls and must be used within 30 days from the first call made from your new line; a usage bonus of AED5 for the first 20 recharges made within the first four months, for a total of AED100; and a lifetime validity, when you recharge 20 times within four months (or use AED 500 a year) and never pay your annual fee again. To keep the lifetime validity, all you need to do is use your line for a minimum of AED 10 per year.

More value every time you use Pay as you Go line: Pay as you Go customers also enjoy continuous value with every top-up, with the exciting range of ‘more’ options. Choose the recharge that will best suit your needs: ‘more credit’ gives you upto 30% additional credit of your recharge value for a specific validity period; ‘more international’ gives you upto 60% additional credit to be used for international calls, ‘more data’, offers up to 2GB, exclusively for data usage and ‘more time’ gives you credit with an unlimited validity.

Customers can subscribe to a new Pay as you Go line at any du Shop, with more than 45 locations to choose from across the UAE, or at any authorised dealer.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.