Introducing the 2012 Range Rover Evoque and inaugurating the newly renovated Land Rover showroom in Qatar

Press release
Published December 8th, 2011 - 07:01 GMT

Alfardan Premier Motors, the exclusive importer of Land Rover in Qatar, launched the newest edition to the Range Rover family - the long anticipated Range Rover Evoqueduring a glittering event at the newly renovated Land Rover showroom. Holding the title as the smallest, lightest and most fuel efficient model to date, the Range Rover Evoque Coupé and the Range Rover Evoque 5-door are now available at Land Rover showroom in Qatar initially in twostylish design themes: the luxurious ‘Prestige’, and the bold and sporting ‘Dynamic’. 

The launch coincides, as well, with the inauguration of the newly renovated, cutting-edge Land Rover showroom which is introducing the latest global guidelines and standards of Land Rover international. The renovated state-of-the-art showroom is a true embodiment of the prestigious Land Rover image, feel and style which allow customers to revel in a unique experience of their favorite brand. The showroom also showcases a computerized platform for personal configuration of vehicles to suit each client’s individual taste. 

Since the unique LRX concept car was first unveiled in March 2009, the Range Rover Evoque has been turning heads the world over, with more than 32,000 pre-orders from customers - 80 percent of the customers being new to the Range Rover brand - eager to be among the first to own the newest Range Rover. 

Said Robin Colgan, Managing Director, Jaguar Land Rover MENAP, “The Range Rover Evoque is designed to bring the exclusivity of Range Rover to a brand new audience. We are extremely proud of the Range Rover Evoque’s early and spectacular success worldwide, and we expect it to be our best selling model globally, an astonishing feat for a new model in a new sector. I firmly believe that the Range Rover Evoque is proof of Land Rover’s historic ability to constantly innovate and define new segments, and I am excited to introduce the latest edition to the Range Rover line-up to customers in Qatar.” 

This special occasion witnessed the attendance of senior representatives of Land Rover, VIPs, Alfardan Premier Motors Company management team and members of the press. 

Rabih Ataya, General Manager of Alfardan Premier Motors said: “We are very pleased to say the Range Rover Evoque has received an overwhelmingly positive response from Qatar customers so far, with pre-orders far exceeding expectations. The Range Rover brand enjoys a special place in the hearts of our customers, contributing towards consistently strong sales growth over the last few years, and we anticipate that this will continue with the introduction of the Range Rover Evoque and the inauguration of our newly renovated showroom this month.” 

12MY Range Rover Evoque

A smaller, greener Range Rover, the Evoque has turned the groundbreaking Land Rover LRX concept car into reality, faithfully capturing the spirit of its landmark cross-coupé design. 

The Range Rover Evoque is available in two distinctive versions: the stunning coupé model, which precisely mirrors the concept car design, and the stylish 5-Door, which adopts a slightly higher rear roofline for extra practicality and greater family appeal. 

Both coupé and 5-Door Evoque models stay true to the core values of the Range Rover brand, providing premium levels of craftsmanship, luxury, performance and renowned Land Rover all-terrain capability, but in a more compact package. 

Dynamic handling and effortless, refined performance

The Range Rover Evoque offers a smooth and responsive turbocharged powertrain line-up. Customers can choose from the comprehensively updated 2.2-litre turbodiesel (available in select markets across MENAP) with 190PS and 150PS derivatives, or the state-of-the-art new 240PS 2.0-litre Si4 petrol engine. 

The advanced new 240PS 2.0-litre Si4 turbocharged engine combines direct fuel injection and twin variable valve timing for exceptional drivability and fuel efficiency, delivering 0-100 kph in 7.6 seconds. 

The car can be specified with the sophisticated Adaptive Dynamics system which uses advanced MagneRide dampers to provide a particularly good balance of confident, nimble handling and supple, controlled ride. 

As a true Range Rover, the Evoque delivers the all-weather, all-surface capability which is a hallmark of the Land Rover brand, enhanced by the latest version of the company’s signature Terrain ResponseTM system. 

Three stylish design themes

Uniquely in the compact SUV segment, the Range Rover Evoque allows customers to specify a lavishly appointed cabin with soft, premium leather providing a luxurious finish to almost every surface of the instrument panel, doors and seats, with beautifully tailored twin-needle stitching.

Rather than using a traditional trim hierarchy, the Range Rover Evoque gives customers the choice of three stylish design themes: the cool and contemporary ‘Pure’,the luxurious ‘Prestige’, and the bold and sporting ‘Dynamic’. 

Total choice

The Range Rover Evoque boasts a vast range of comfort and convenience technologies to choose from, such as the sensational 825W 17-speaker Meridian surround sound system, the innovative Dual-View touch screen display, TV, rear seat entertainment, an advanced Park Assist automated parking system and powered tailgate. 

Packed with premium technologies

At the heart of the control system is Range Rover’s much acclaimed eight-inch high-definition touch-screen display with its crisp graphics and simple, intuitive menu structure. The display is available with the innovative dual-view technology, so that driver and passenger can view completely independent content. 

Tech-savvy customers get the connectivity they demand with a comprehensive package that includes Bluetooth hands-free mobile phone use and audio streaming, plus a range of USB and auxiliary inputs for iPods and other portable devices. 

Commitment to sustainability

With its compact footprint and advanced technologies, the Range Rover Evoque reinforces Land Rover’s commitment to environmental sustainability. (not sure we should include those sentences) The Evoque also adopts low CO2 systems such as Electric Power-Assisted Steering (EPAS) and is built to maximise end of life recyclability. 

The result is a Range Rover that sets new standards in the premium compact SUV segment for fuel economy and CO2 emissions. 

The Land Rover showroom is located at Alfardan Plaza on Al Sadd Street, with opening hours from 9:00 am to 9:00 pm, Saturday through Thursday.

Background Information

Alfardan Premier Motors

Alfardan Premier Motors has, over the years, set new benchmarks with its diverse roster of world-famous motor vehicle brands. A leader in luxury cars, Alfardan Premier Motors's name has been strongly linked to major happenings in Qatar, a testament to the company's commitment to become a key partner for Qatar.

Alfardan Premier Motors, Land Rover’s and Jaguar exclusive importer in Qatar and market leader among Qatar’s vehicle dealers was established in 1998 and has captured a huge market share of the local market mainly due to its high attention to customer care and satisfaction. With state of art showrooms and a service centre, Alfardan Premier Motors is equipped to handle all requirements of its esteemed customers. 

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