iProductions’ Film Al Daif Available on Netflix as of December
Produced by iProductions, Al Daif film by director Hadi Elbagoury will be available on Netflix in December, 2020. The film has previously reaped six awards from across international and Arab film festivals. It was a huge success upon its release across the Arab world.
Al Daif released in many Arab countries and worldwide including Lebanon, Jordan, Morocco, Tunisia, the Netherlands and Estonia. It also world premiered at the Tallinn Black Nights Film Festival in Estonia, where it won an Audience Award, had a full-house screening and received huge audience acclaim, marking the sole Egyptian and African film in the official competition of the festival and the first ever Egyptian feature film to get officially selected for the festival. The Tallinn Black Nights Film Festival is one of the A-rated film festivals along with 14 other festivals around the world. The festival screens over 250 features, as well as 300 short and animated films annually throughout its different programs.
Recently, Al Daif has received three awards opening the 46th Egyptian Cinema Film Association Festival. These awards are; Audience Award, Best Set Design Award, and the Special Jury Award (Maged El Kedwany). The film has also won including the Audience Award at Malmo Arab Film Festival and Tallinn Black Nights Film Festival, and the Best African-Asian Actress Award at the New Vision International Film Festival.
Produced by iProductions and supervised by the Manging Director Ahmed Fahmy, Al Daif has achieved stunning success since its release at Egyptian theatres in January, 2019. It also received wide critical acclaim by many critics and took part in many international festivals and film events, including: the Arab Film Festival, Rotterdam and competed in the Official Competition of the Festival International du Cinéma Méditerranéen de Tétouan. Additionally, it screened at the Manarat Festival du Cinéma Méditerranéen in Tunisia.
Al Daif tells the story of a young man who visits a family during dinner before everything changes taking an unexpected turn of events. The film stars Khaled El Sawy, Ahmed Malek, Shereen Reda and Jamila Awad, alongside guest stars Maged El Kedwany, Mohamed Mamdouh, Arfa Abdel Raoul and Mahmoud Al Lithy.
Al Daif marks the second collaboration between writer Ibrahim Eissa and iProductions after Mawlana. It is also the company's second time to work with Director Hadi Elbagoury after Hepta: The Last Lecture that is the highest-grossing romantic film in the history of Egyptian cinema with revenues of more than EGP 27 million. The film also brings together Eissa and Elbagoury for the first time ever.
iProductions aims to be a truly integrated content company that develops, produces and distributes high-quality content, catering to the Egyptian and the pan-Arab market. The company also strives to produce entertainment TV shows and all sorts of content. Along with focusing on local and regional content, iProductions is also keen on keeping track of international unique content to acquire remake rights.
MAD Solutions is the first Pan-Arab independent studio and fully integrative marketing and creative consultancy for the Arab film and Entertainment Industry. Under the umbrella of MAD Solutions, the studio is supported by five pillars: MAD Marketing, MAD Content, MAD Distribution, MAD Culture and MAD Celebrity, which together are helping to usher in an exciting new generation of Arab filmmakers and entertainment talent.