Jaguar Land Rover reports strong full year sales for 2014

Jaguar Land Rover, the UK's leading manufacturer of premium luxury vehicles has achieved solid sales performance in 2014, retailing 462,678 vehicles, up 9% versus prior year. This is the company’s 5^th successive year of growth in sales.

Commenting on the full year performance Andy Goss, Jaguar Land Rover Group Sales Operations Director said:  “Jaguar Land Rover has once again outperformed prior year performance, with retails up across all of our key regions.  With 12 significant new product actions planned for 2015 and the introduction of the new Jaguar XE and the Land Rover Discovery Sport, we anticipate retailing over half a million vehicles for the first time in the company’s history.

2014 has been a year of significant achievements for Jaguar Land Rover, recognised by more than 100 international awards. We aim to make 2015 even better, by creating ever more exciting cars that deliver great customer experiences.”

Jaguar Land Rover’s global performance for the full year 2014 shows a balanced portfolio with sales up across all key regions: 122,010 in the China Region, up 28%; 96,505 for Overseas, up 1%; 86,310 in Europe, up 3%; 82,872 in the UK, up 7% and 74,981 in North America, up 2%.

The company’s MENA performance in 2014 echoed the trend, with Land Rover sales up 8%, driven by strong demand for the Range Rover Sport and flagship Range Rover which is now the brand’s top selling model in the region.  Overall sales for Jaguar Land Rover were up 6% in 2014, maintaining the region’s position as the company’s fifth largest market overall, and the fourth largest market globally for the Jaguar XJ, Range Rover and Range Rover sport models, showing the region’s continued love affair with big cars shows no sign of waning.

Globally, Land Rover had its best ever year with sales reaching 381,108, up 9% year-on-year. The company sold more Range Rovers, Range Rover Sports and Range Rover Evoques in 2014 than ever before, on the back of continued strong customer demand.

Jaguar global sales were up 6% for the year, retailing 81,570 vehicles. The F-TYPE, which has just completed its first full year of sales, continues to raise brand awareness around the world. The XF consistently drives Jaguar volumes and in 2014 has recorded its best year of sales to date. This is Jaguar’s strongest full year performance in nearly a decade.   

Jaguar Land Rover has collected over 100 international awards and honours in 2014 for its products and for many other areas of the business. Heading the list is a prestigious 2014 Queen’s Award for Enterprise in International Trade, reflecting sustained success with global exports to over 170 countries. The official citation recognised Jaguar Land Rover’s “outstanding overseas sales growth over the last three years”. 

It has also been a historic year for manufacturing, with the business expanding from three plants to five. Jaguar Land Rover opened its first ever overseas manufacturing plant, in China, as well as a new Engine Manufacturing Centre in the West Midlands. This facility, together with major recent investment and increased headcount at Castle Bromwich, Halewood and Solihull, underlines Jaguar Land Rover’s commitment to the UK.