Jaguar Land Rover announces launch of Special Operations Division

A new business division, Jaguar Land Rover Special Operations, has been launched to focus on meeting the increasing expectations of today’s most discerning and enthusiastic car customers. 

Under the lead of John Edwards, the Jaguar Land Rover Special Operations division will offer a range of products and services such as high specification vehicles that showcase the best of both brands, including high performance derivatives, ultra luxury products and limited run collector editions. The division will also offer bespoke commissions and an extended choice of colour and trim specifications and accessories; heritage products including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts; in addition to a new portfolio of branded goods that will engage with a wide audience of current and potential customers. 

Jaguar Land Rover Chief Executive, Dr. Ralf Speth, commented, “The creation of Jaguar Land Rover Special Operations demonstrates our continued commitment to placing customers at the heart of everything we do. This investment in exciting and desirable products will reinforce the global reputation of both the Jaguar and Land Rover brands.” 

In turn, Bruce Robertson, Managing Director of Jaguar Land Rover MENA, stated, “We know our customers here in the MENA region not only have a huge appetite for our luxury vehicles, but also for customisation and personalisation.  We have seen this in the unprecedented demand for our new Range Rover models, many of which were personalised to individual orders. Launching a Special Operations division will further enhance our ability to offer bespoke products and develop a more personal relationship with customers here in the region.”