Jaguar takes over iconic London locations to launch new Jaguar XE

Press release

Published September 23rd, 2014 - 10:26 GMT

Al Bawaba

Jaguar held two special events in London to mark the unveiling of the new Jaguar XE. A true driver's car, the new model is one that redefines the concept of the mid-size sports saloon.

The first event featured a world reveal of the Jaguar XE S Derivative at the Earls Court show, and the second comprised a live performance on a floating stage in the River Thames for 200 VIP guests by popular British singer and songwriter, Emeli Sandé. Sandé performed a new exhilarating track as part of the advertising campaign launched by Jaguar across various social media platforms in commemoration of the unveiling of the Jaguar XE model.

Jaguar successfully brought levels of innovation never seen before in this segment - with its lightweight construction expertise and sophisticated chassis technology, in addition to the new family of Ingenium engines - all designed, engineered and manufactured in the United Kingdom.

Built around an all-new, aluminium-intensive architecture, the Jaguar XE combines thrilling performance; agile handling; and precise, responsive steering; with outstanding levels of refinement and fuel efficiency.

Background Information

Mahmoudia Motors

Established in Jordan in 1999 under the umbrella of Mahmoudia Group, Mahmoudia Motors is the sole and official dealer of Jaguar and Land Rover vehicles in the Kingdom. Providing the local market with premium luxury cars, Mahmoudia Motors is a name synonymous with innovation, unparalleled sophistication, powerful performance and unrivalled safety standards, positioning it as a leading dealership within the Jordanian automotive industry. Mahmoudia Motors is a customer-centric company, and over the years, it has been recognized by numerous prominent regional dealership awards for its exceptional customer service. The automotive group ensures its customers enjoy access to highly professional and qualified after-sales services through its state-of-the-art service centre, which is staffed by specialized and certified mechanics and technicians for each individual car brand.