Joelle Hits Riyadh to Launch New Beauty Clinic

Lebanese beauty mogul Joelle Mardinian opened a new branch of Clinica Joelle — her chain of cosmetic clinics — in Riyadh on Sunday. On Instagram, Mardinian described the opening as “a special night.”

Aside from her wide-ranging beauty business, which has branches throughout the Arab world and beyond, Mardinian is a veteran TV presenter and one of the region’s most-popular social-media influencers, with over 7 million Instagram followers.

The 42-year-old began her career as a make-up artist and moved to Dubai from London in 2004. She quickly landed her own beauty show, “Joelle,” on MBC and in 2008 she launched her chain of salons, Maison de Joelle. In 2010, she was appointed regional creative director of cosmetics giant Max Factor.

Speaking to Arab News about that partnership in 2016, Mardinian said: “I love Max Factor and I have a lot of passion for the brand. It is 100 years old, so the history makes me even more overwhelmed… It is an honor for me to represent Arab women and to introduce new trends using their new products.”

Mardinian is already renowned for her willingness to talk openly about herself — particularly when it comes to cosmetic treatments — but this year, fans will apparently have even greater access to her life when she launches her new ‘Kardashians’-style reality show in which a camera crew follows her around 24/7.

“I have always been so transparent all of my life so I want the cameras to see things they haven’t seen yet,” she told UAE daily Gulf News in November. “I want viewers to see the real me, so they will see everything.”

Source: Arab News.