Jotun to highlight industry leading interior and exterior paint lines at ‘Le Marché 2012’ in Cairo

Press release
Published January 12th, 2012 - 07:07 GMT

Jotun Paints, one of the world’s leading producers and distributors of paints and powder coatings, will be showcasing its industry leading interior and exterior paint brands at ‘Le Marché 2012’, Egypt’s leading furniture fair, which opens today, January 12, 2012 and will run until January 15, 2012 at the Cairo International Conference Centre (CICE). Jotun is throwing the spotlight on its newly launched interior product range, ‘Lady Effects’ and will also showcase its exterior paint range, consisting of ‘Jotashield Extreme’ and ‘Heritage’. The exhibition booth is located at the Tent, which is positioned at the main entrance of the exhibition hall area.

All the niche high-end interior designers and leading decoration brands are showcasing their latest designs and products at ‘Le Marché 2012’. This exhibition is the best contact point to meet target audiences when they are most receptive. The exhibition is visited mostly by A & B classes from affluent societies. Moreover, ‘Le Marché’ has served as both a platform for displaying the best, most trendy products available in the market and as a forum for exchanging ideas and developing strategies to help meet target audiences.

Through its participation at this annual event, Jotun is looking to increase the awareness on the advantages and benefits of using their interior and exterior paint lines, particularly across high end consumers like the villa owner segment. This year's Jotun booth has been designed by Dr. Mohamed Noaman, one of Egypt's most famous and foremost interior designers. The booth is showcasing nine environments from modern and ultra modern styles using our range of premium interior and exterior brands like ‘Lady Effects Pearl’, ‘Fenomastic’ and ‘Jotashield Extreme’.

In addition to the booth at the tent, Jotun is also having a another stand at the main entrance of the exhibition halls, also designed by Dr. Noaman and is a replication to the Jotun Gallery located at El Baron Center in Ring road–Maadi. The additional booth will be showcasing the seven environments shown at the Al Maadi Gallery, which was rendered by some of Egypt's leading interior designers. The gallery was designed to cater to anyone looking for inspirations, like home redecorating, office designing or finding the perfect color combination for a new room. Moreover, Jotun is one of the main sponsors for ‘Le Marché 2012’, supplying the paint needs for the event.

“Our participation in this year’s edition of ‘Le Marché’ demonstrates our continuing move to become a trendsetter in Egypt’s rapidly growing paint market,” said Mohamed Hashem, Decorative Marketing Manager, El- Mohandes Jotun. “‘Le Marché’ has attracted high end consumers from all over country, making it the most strategic opportunity to promote and increase the level of awareness for our professional range of products. Also, our presence at the event aims at sending the message that our extensive range of products is safe and environment friendly.”

Over the years, Jotun paints have been used in a number of high profile and renowned projects in Egypt like luxury hotels, offices and residential developments and landmarks such as Cataract Aswan, Kempinski Hotel in downtown, Hilton Burj Al Arab and BNP Paribas branch at fifth settlement.

Background Information

Jotun

The Jotun Group is a matrix organisation divided into seven regions responsible for the sale of Decorative Paints and Performance Coatings (Marine, Protective and Powder Coatings). The company has 40 production facilities in 24 countries, 62 companies in 45 countries and is represented in over 100 countries around the world.

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