Jotun Powder Coatings introduces a new line of eco-friendly products providing enhanced value for customers

Press release
Published December 11th, 2011 - 11:31 GMT

With a promise to give more for less, Jotun Powder Coatings, a leading worldwide manufacturer of powder coating technology, has announced the global launch of its new line of eco-friendly products, Guard Gaze, Guard Miles and Guard Miles+. The new Guard products range is the result of Jotun’s continuous move to enhance product value through more mileage, better operating efficiency, lower temperature cure, colour and appearance enhancements. The three new value powder coatings have been developed to meet the growing demands and requirements of industrial manufacturers, be it for domestic appliances or metal furnishing and accessories. 

Classic applications of Guard include refrigerators, air conditioners, heating radiators, microwave ovens, washing machines, shelving units, light fixtures, lighting, commercial racks and metal furniture. Guard Gaze is available in a wide range of colour shades for manufacturers looking to enhance the value of their products through appearance, whilst being able to save energy and gain productivity through flexible and low temperature cure. 

“As powder coatings have gained awareness on being an eco-friendly alternative, we felt that it was time to introduce new products that can best cater to customers’ specific needs and at the same time offer them tangible value,” said Olaf Conreur, Industrial Category Manager at Jotun Powder Coatings. “Also, manufacturers are now looking at the efficiencies offered by these coatings, while also assessing the design enhancements that come with the package. We understand that our customers are looking for metal accessories and fixtures that can add value to their own customer environment’s aesthetic, be it at home, in the office, or in a shop. Aiming to address this demand, we have developed Guard Gaze, a powder coating that offers protection in a wide variety of colors and that also comes in a lower temperature cure alternative, enabling the manufacturer to reduce their impact on the environment by reduction in the consumption of energy, while maintaining or even increasing their productivity.” 

Guard Miles has been designed to give OEMs and job coaters more mileage and better operating efficiencies, together with good flow and optimal protection to suit diverse needs. It offers an optimum balance of excellent aesthetic finishes, and features optimized corrosion, chemical & mechanical properties that allows protection for hot, wet and dry environments. Meanwhile, Guard Miles+ provides better powder utilization, reduce time and cost maintenance. This new coating offers cost-effective powder applications that optimize mileage and material utilization properties. If applied with the right equipment and expertise, using Guard Miles+ powder solutions can achieve up to 30 per cent reduction in powder consumption.  

“The operating efficiencies of Guard Miles and Guard Miles+ are achieved through higher productivity, more mileage, and lower curing temperature schedules, making these products best suited for high scale volume producers and coaters of large surfaces, such as domestic appliances, cooling and heating systems and large shelving and metal fixtures,” added Conreur. 

The low temperature cure focus is one of the many ways Jotun Powder Coatings is trying to make their sustainable products, more environmentally friendly. Being dry, Jotun Powder Coatings does not contain any solvents, and therefore no Volatile Organic Compounds (VOCs) are released. Also, unused or over-sprayed powder can be recycled with minimal wastage and disposal is safe and easy. All Jotun Powder Coatings products are lead-free. 

“Today’s ever-growing demand for industrial goods has been accompanied with an increasingly high expectation for quality coatings that can offer high operating efficiencies, aesthetic properties and greater protection from daily exposure, even in the most demanding interior corrosive environments. Guard Miles and Guard Miles+ have been specially designed to give more mileage and better operating efficiencies, together with optimal chemical and corrosion properties,” concluded Conreur.

Background Information


The Jotun Group is a matrix organisation divided into seven regions responsible for the sale of Decorative Paints and Performance Coatings (Marine, Protective and Powder Coatings). The company has 40 production facilities in 24 countries, 62 companies in 45 countries and is represented in over 100 countries around the world.

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