Jotun Powder Coatings to strengthen Middle East market presence with expanded pipeline coatings portfolio

As part of its continuing efforts to address the growing needs and demands of the Middle East region’s Oil & Gas segment and general pipeline industries, Jotun Powder Coatings, has revealed a strategic move to expand its current pipeline coatings portfolio. To bolster this move, the company has combined its powder and liquid coatings to create and develop a new extensive range of pipeline coating solutions; providing transmission pipelines with the required protection both inside and out. The move complements Jotun’s efforts to increase its regional market share over the next three years.

The move also aims to create a one-stop-shop for Jotun’s customers and provide a single point of contact to meet the unique pipeline coating needs of oil and gas companies and pipeline applicators - making the entire process smoother, more efficient, quicker and more economical. To date, Jotun currently enjoys a 30 per cent market share of the Middle East pipeline coatings market and plans to significantly increase its presence over the next three years. Jotun is widely recognized as a leading pipeline coating solutions provider; protecting more than 100,000 km of pipelines over the last 30 years.

“Combining both liquid and powder coatings to create a new range of pipeline coating solutions that provide the best protection inside and out, is in line with our move towards achieving an increased presence in the region’s pipeline coatings segment,” said Andrea Meconcelli, Global Commercial Director for Functional and Architectural - Jotun Powder Coatings and the Global Concept Manager for Jotun Pipeline Solutions. “Our dedication towards the research and development of improved powder and liquid coating solutions has placed us at the forefront of the coatings industry. Jotun will continue to remain steadfast in its commitment to meet the demands of our growing customer base by offering a more streamlined supply chain covering all stages from quotation to delivery.”

The expansion move will be accompanied with a ‘Tough Outside. Tough Inside’ theme and focus - conveying the key message of Jotun’s deep seated commitment to provide a comprehensive range of internal and external pipeline coatings under one single source solution concept. Jotun is looking to leverage its position as a global supplier of coating technology to meet this strategic objective.

“Jotun is firmly committed in its drive to meet every need and requirement presented by our clients in the Middle East and the rest of world. Our comprehensive pipeline coating solutions offers our clients in the Middle East a one-stop-shop solution, and we guarantee our clients the best possible pipeline protection and advice,” concluded Meconcelli.

Jotun has identified that training and advisory functions play a key role in both the global and regional markets. Today, the company is staffed with highly trained and experienced technical advisors; providing key assessment, analysis and assistance for all pipeline requirements. These specialists provide the highest levels of support with special focus on specification reviews, pre-qualification trials, inspection and coating performance.  Some of the company’s key regional customers include Saudi Aramco, Gasco, Abu Dhabi Water & Electricity Authority, Abu Dhabi Marine Operating Company, Kuwait Oil Company, and Sonatrach; while its global list of customers include leading names like Gazprom, ExxonMobil, BP, Shell, Statoil, Saipem, Petronas, British Gas, Gaz de France, ENI and Total among others.