Jumeirah Group Announces Andy Nicholson as General Manager & Director of Experience At Inside Burj Al Arab

Press release
Published October 18th, 2021 - 12:11 GMT
Jumeirah Group Announces Andy Nicholson as General Manager & Director of Experience  At Inside Burj Al Arab
Andy Nicholson, General Manager and Director of Experience, Inside Burj Al Arab.
Andy Nicholson to lead Jumeirah Group’s brand-new experience, Inside Burj Al Arab, a one-of-a-kind immersive guided tour of the most prestigious and desirable spaces inside Burj Al Arab Jumeirah.

Jumeirah Group has announced the appointment of Andy Nicholson as General Manager & Director of Experience of Inside Burj Al Arab, a new and innovative butler-guided tour offering a unique glimpse into the exclusive world of the global icon. 

Andy brings with him an in-depth and well-rounded understanding of the industry, with valuable expertise working across some of the most recognised attractions in the United Kingdom, United States of America, and the Middle East. Highly respected within his field and with a reputation for delivering award-winning curated experiences, Andy will help bring Inside Burj Al Arab to life as a premium experience at the ‘original home of luxury’. 

Commenting on Andy’s appointment, Mr. Ermanno Zanini, Regional Vice President and General Manager for Burj Al Arab Jumeirah, said: “With his wealth of knowledge working on globally renowned attractions, we are thrilled that Andy will be at the helm of Inside Burj Al Arab to ensure visitors experience a true sense of wonder. I have no doubt that, in his capable hands, the tour will become a must-see experience in Dubai for UAE residents and international visitors.”

Prior to joining Jumeirah Group, Andy led headline projects as Exhibitions and Pavilions Senior Manager for Expo 2020 Dubai. His impressive track record also includes roles with major London tourist attractions, including Head of Visitor Experience at the V&A London – the world’s leading museum of art and design – in 2019, as well as a seven-year tenure as Head of Visitor Experience for the phenomenally successful Warner Bros. Studio Tour, London – “The Making of Harry Potter”. Previous roles also include leading attractions such as Tower Bridge Exhibition and The Monument, as well as the iconic British Airways London Eye.

Background Information

Jumeirah Group

Jumeirah Hotels and Resorts is a well-established luxury hotel company, which has had a distinct impact on the global hospitality market for the past two decades. Jumeirah has transformed the way that luxury is defined as exemplified by its flagship hotel, Burj Al Arab Jumeirah. Today, Jumeirah is a member of Dubai Holding and an acclaimed luxury hospitality leader. We operate 25 properties in eight countries and employ 13,500 colleagues from across 140 nationalities. ​​​​​​

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