Kärcher Opens Center Sedana in Abu Dhabi

Press release
Published April 5th, 2018 - 09:28 GMT
During the event
During the event

Kärcher, the world leader in innovative cleaning technology in partnership with Sedana Trading, today opened the Kärcher Center Sedana Abu Dhabi in the presence of the H.E. Ambassador Goetz Lingenthal, Germany’s Ambassador to the UAE. The opening of the flagship store was also attended by Richard Nouira, Managing Director of Kärcher Middle East, Karim Daniel, Operation Manager of Sedana Trading, Christian May, Managing Director Retail Channels at Karcher Group, and Axel Stolz, Executive Vice President, Sales Export, Karcher Group.

The Kärcher Center Sedana Abu Dhabi is the result of interweaving strategies and policies shared by both Kärcher and Sedana. Since 1978, when Sedana Trading first introduced the Kärcher brand to UAE with Hot High pressure washers, the partnership between the two companies has grown to provide best in class and complete cleaning solutions to the market. Kärcher’s commitment to delivering outstanding performance in cleanliness and value retention has seen the company’s presence in the region expand from the opening of its Middle East headquarters in 1998 in Dubai, to a healthy presence in many Middle East countries. Globally too, Kärcher’s commitment to its values has helped the company achieve no less than 600 active patents and a turnover of €2.5 billion in 2017.

“At Kärcher, we see it as our mission, and challenge, to develop the right cleaning solution for every customer. But we are also not just about selling a machine. We want to work with our customers over the long-term to ensure sustainable cleaning solutions, and a deeper relationship that places our customers and their requirements at the centre of our strategies and policies. In order to achieve this, having the right partner is essential. The opening of the flagship Kärcher Center Sedana Abu Dhabi, is testament to how fruitful our partnership is with Sedana,” explained Richard Nouira, Managing Director, Kärcher Middle East.

Acknowledging the value of Kärcher’s products, Karim Daniel, Operation Manager, Sedana Trading, also spoke of the quality of their long partnership with Kärcher. He said, “Over the years, our relationship with Karcher has grown in tandem with our business—from strength to strength which lead to the opening of the Kärcher Center Sedana today in Abu Dhabi. Together we saw a need for the flagship store, and we are really pleased to have achieved this vision. The Kärcher Centre Sedana Abu Dhabi is a one-stop store for machines, accessories, detergents, service, and for learning how to tackle the cleaning needs in the region.”

The flagship Kärcher Centre Sedana Abu Dhabi is located at Plot 1, M11 Mussafa Industrial, and it is set to make a difference in solving the daily cleaning problems that customers have through efficient cleaning solutions that the centre offers.

Background Information


Kärcher is the world’s leading provider of cleaning technology. With high- and ultra high-pressure cleaners, vacuum and steam cleaners, sweepers and scrubber driers, vehicle wash systems, cleaning agents, dry ice blasters, drinking and waste water treatment plants, water dispensers, pumps and watering systems for home and garden, Kärcher offers a range of innovative problem solutions.

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