Kearney Appoints New Lead For Communications, Media, and Technology Practice in MEA

Press release
Published June 7th, 2021 - 06:23 GMT
Kearney Appoints New Lead For Communications, Media, and Technology Practice in MEA
Adel Belcaid, head of the Communications, Media, and Technology

Global strategy and management consulting firm, Kearney has promoted Adel Belcaid to head of the Communications, Media, and Technology (CMT) practice for Middle East and Africa. In his new role, Adel will be responsible for growing the firm’s footprint in the CMT sectors across the MEA region, working with key clients on strategic planning, transformation, procurement, economic development, customer experience, sales and marketing, e-commerce, and organizational development.


Based in Dubai, Adel has over 22 years of strategy and operational experience acquired through his engagements in the Middle East, Europe, and the USA. As a partner, he advises corporations, regulators and government agencies in telecommunications, media, e-commerce, e-retail, and, e-distribution. Over the course of his career, Adel has led over 100 engagements with mobile and fixed carriers, media publishers/broadcasters, content producers, consumer goods retailers and water utility distributors.

“I am very excited to take on the leadership of Kearney’s CMT business in the MEA region. Telecoms, media, and technology have a profound impact right across the board in every society, and even more so here in the MEA region,” Adel says.


“Over the last 90 years, Kearney has managed to build a unique reputation for high quality consulting combined with a sleeves-rolled-up culture to bring immediate impact and growing advantage to our clients. In a world that is not getting any less complex, I believe demand for the Kearney value proposition is simply infinite. I look forward to working with my clients and my teams to make a difference every day” he continued.


Prior to joining Kearney, Adel spent several years with Booz & Company in Dubai and Nokia Networks in Finland. He holds an MBA from MIT Sloan, USA, and a Master of Engineering in Computer Science from ENSEIRB, France. He is a Fulbright Scholar and holds a patent in mission-critical telecommunications. He is fluent in Arabic, French, English and conversant in Spanish and Finnish.

Background Information

A.T. Kearney

AT Kearney is a leading global management consulting firm in more than 40 countries. We are a partner-owned firm, mutually committed to helping clients achieve immediate impact and growing advantage on their most mission-critical issues.

Our work provides clear benefits to the organizations we work with in both the short and long term. We focus our resources, leverage our global scale, and drive excellence in all we do while enhancing our partner-like culture to ensure we are collaborative, authentic, and forward-thinking.

AT Kearney has a distinctive, collegial culture that transcends the organization and geographic boundaries and it shows. Regardless of location or rank, our consultants are down to earth, approachable, and have a shared passion for doing innovative client work.

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