Khalifa Fund Customer Happiness Indicator Reaches 72 Percent in 2017

The customer happiness indicator in Khalifa Fund for Enterprise Development reached 72 per cent in 2017. This achievement is in line with the fund's strategy to support its customers and implement the objectives of Abu Dhabi Vision 2030, which aims to ensure customer satisfaction and provide the highest quality of services. It meets the ‘Customer Happiness Formula’ launched by the UAE Government, aimed at integrating the concepts of happiness in customer service centers as a practice and become a culture imbibed in all government entities. The result positions the Fund as a frontrunner in ensuring the happiness and welfare of the community and launching pioneering initiatives aimed at achieving the highest levels of happiness and satisfaction for its customers, exceeding their needs and expectations and contributing effectively to the development of excellence and entrepreneurship in the UAE.

H.E. Abdulla Saeed Al Darmaki, Chief Executive Officer of Khalifa Fund for Enterprise Development, said: “At Khalifa Fund, we work tirelessly to provide the highest quality of service by continuously improving service delivery, in line with our pivotal role in supporting national strategies such as the Abu Dhabi Vision 2030 and ‘Customer Happiness Formula’, which aims at achieving happiness, satisfaction and well-being among all categories and members of society. The success and efforts of the fund is evident in the growing number of customers, which reached 1,285 in 2017 and 470 customers in the first quarter of 2018, which indicates their confidence and satisfaction in dealing with the fund.”

He pointed out that the Fund is committed to providing the highest quality of service in accordance with global standards, by training the employees to use the latest technologies and advanced systems and to effectively listen and quickly respond to the needs of all the customers.

Khalifa Fund helps developing local enterprises in the UAE by instilling and enriching the culture of entrepreneurship amongst UAE nationals, as well as supporting and developing Small and Medium Enterprises in the Country. It provides specialized training for customer service staff in line with international best practices, formulas and conventions, to make customer happiness a standard in government offices and encourage them to implement initiatives to attain happiness and positivity.

The five Customer Happiness Centers of Khalifa Fund, which are located in Abu Dhabi, Al Ain, Sharjah, Ras Al Khaimah and Fujairah, recently launched a diverse range of services to enhance customer satisfaction, facilitate communication and quickly respond to queries. This includes the launch of the ‘Chatting service’ which provides immediate answers to all customer enquiries through the Fund’s official website. Another service to receive customer applications, will be launched soon through the same website.

The Khalifa Fund's customer happiness centers provide a range of services, including a consultancy service, request for funding, membership, and training and awareness courses. Priority has also been given to the people of determination, in terms of quickness of service. Customer happiness center staff can also visit people of determination at their house, to facilitate completion of their work and finalize transactions without having to visit these centers in person.

The Fund allows customers to complain and give feedback about services, on the e-mail info@khalifafund.ae or customer.feedback@khalifafund.ae or dial the call center on 600500506, visit one of the branches, or use the ‘Chat service’ available on the website. The officer in charge will respond to the query or complaint immediately, by confirming the data and specifying a reference number for the instance along with recording the data.