Kia Is the Highest Ranked Mass Market Brand in J.D. Power’s IQS for the Fourth Consecutive Year

Press release
Published July 3rd, 2018 - 11:22 GMT
The 2018 U.S. IQS is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership.
The 2018 U.S. IQS is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership.

Kia Motors Corp., through its sole UAE distributor Al Majid Motors Co. (www.kia-uae.com) , is proud to announce that has been recognised as the number one non-premium brand by J.D. Power in the 2018 Initial Quality Study (IQS) for the fourth consecutive year, with a reported 72 problems per 100 vehicles. 

Kia maintained its leadership position with the Sorento SUV and Rio subcompact placing first in their respective categories, while the small Sportage SUV, mid-size Optima and Sedona minivan placed second and the compact Forte ranked third. After winning IQS awards in 2015, 2016 and 2017, the Kia Soul was again the highest rated compact multi-purpose vehicle in the study.

Mr. Mohammed Khader, President of Al Majid Motors Co., commented: “The segment-leading performance of Kia’s exceptionally reliable vehicles has placed the brand as the number one among all mass market brands for the fourth year running, which is a testament to Kia’s enduring quality promise. We are proud that both the Sorento SUV and Rio subcompact won in their categories and that Kia has once again been recognised for offering most dependable line up of vehicles on the market.”

The 2018 U.S. IQS is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners. 

Background Information

Kia Motors

Kia Motors Corporation is a maker of quality vehicles for the young-at-heart. It was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands.

Kia Motors produce over 1.5 million vehicles a year in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries.

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