Kia Motors Launches ‘Hands-On Drive’ Event in the UAE

Press release
Published November 28th, 2017 - 08:52 GMT
The ‘real-time test-drive’ concept means that customers can enjoy hands-on experiences with KIA vehicles without needing to visit the showroom.
The ‘real-time test-drive’ concept means that customers can enjoy hands-on experiences with KIA vehicles without needing to visit the showroom.

KIA Motors has announced the launch of its ‘Hands-On Drive’, a roadshow that gives customers more opportunities to experience KIA vehicles via a series of mobile platforms in key locations across the UAE.

As part of the ‘Hands-On Drive’, customers can enjoy KIA test drives at their own convenience and choose from a wide range of the brand’s latest line-up of vehicles, including the recently launched sport sedan Stinger. The ‘real-time test-drive’ concept means that customers can enjoy hands-on experiences with KIA vehicles without needing to visit the showroom, saving them both time and effort.

The ‘Hands-On Drive’ will start at Ibn Batuta Mall on 1st and 2nd December, followed by Al Qasba in Sharjah on 8th and 9th December, and concluding at Dubai Festival City Mall on 15th and 16th December. The event reflects KIA’s brand slogan – ‘The Power to Surprise’ – which captures the company's global commitment to surprising the world by providing exciting and inspiring experiences that surpass expectations.

Background Information

Kia Motors

Kia Motors Corporation is a maker of quality vehicles for the young-at-heart. It was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands.

Kia Motors produce over 1.5 million vehicles a year in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries.

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