Kia Motors Launches ‘Hands-On Drive’ Event in the UAE

Press release

Published November 28th, 2017 - 08:52 GMT

The ‘real-time test-drive’ concept means that customers can enjoy hands-on experiences with KIA vehicles without needing to visit the showroom.

KIA Motors has announced the launch of its ‘Hands-On Drive’, a roadshow that gives customers more opportunities to experience KIA vehicles via a series of mobile platforms in key locations across the UAE.

As part of the ‘Hands-On Drive’, customers can enjoy KIA test drives at their own convenience and choose from a wide range of the brand’s latest line-up of vehicles, including the recently launched sport sedan Stinger. The ‘real-time test-drive’ concept means that customers can enjoy hands-on experiences with KIA vehicles without needing to visit the showroom, saving them both time and effort.

The ‘Hands-On Drive’ will start at Ibn Batuta Mall on 1^st and 2^nd December, followed by Al Qasba in Sharjah on 8^th and 9^th December, and concluding at Dubai Festival City Mall on 15^th and 16^th December. The event reflects KIA’s brand slogan – ‘The Power to Surprise’ – which captures the company's global commitment to surprising the world by providing exciting and inspiring experiences that surpass expectations.

Background Information

Kia Motors

Kia Motors Corporation is a maker of quality vehicles for the young-at-heart. It was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands.

Kia Motors produce over 1.5 million vehicles a year in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries.