KIA Roadshow 2016 is back

Press release
Published March 7th, 2016 - 10:12 GMT
KIA Motors
KIA Motors

KIA Motors Corp. through its sole distributor in the UAE, Al Majid Motors Co. will be taking its current portfolio of passenger vehicles around the UAE during the latest instalment of its popular Roadshow, which starts on February 19th to March 25th. Kia will be showcasing its range at several locations in the country for 6 weeks.

Kia’s annual Roadshow gives car fans and potential customers the chance to check out the company’s most recent additions, the all-new Optima and Sportage, alongside its established favourite models at popular locations across the UAE. Kia specialists will be on hand to answer questions and arrange test drives at the venue.

“We have received a great deal of interest in last year’s KIA Roadshow from walk-in customers at our showrooms across the UAE, which inspired us to have the roadshow over the period of 6 weeks so as to allow all our valued customers to take advantage of our premium automotive offerings,” said Mohammed Khader, President of Al Majid Motors Co, KIA. “We will have a team of experts on hand at each venue to assist with customer queries. This includes assisting with test drives and ensuring best-practice in helping customers choose the right vehicle to suit their needs. As always, we are anticipating a strong response, as Kia automobiles have an established reputation for offering outstanding performance and utilizing the most advanced technology for their respective market segments.” he added.

Dubai is the first port of call for the Kia Roadshow 2016, with the company’s range of cars on display at Dubai Festival City Mall on February 19th. Next on the itinerary is Manar Mall in Ras Al-Khaimah on February 26th. On March 4th the Roadshow takes up a space at Bawadi Mall in Al Ain before returning to Dubai again for its stop at Arabian Center, where it will be demonstrating its automotive offerings on March 11th. Next will be Fujairah at Lulu Mall on March 18th and the final stop will be at Al Qasba in Sharjah on March 25th. Timings at all locations are from 4-11pm.   

Background Information

Kia Motors

Kia Motors Corporation is a maker of quality vehicles for the young-at-heart. It was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands.

Kia Motors produce over 1.5 million vehicles a year in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries.

Contact Information

KIA Motors
Mezzanine O Floor20th St
Dubai United, Arab Emirates
Fax number
+971 (0) 4-2682420
Company email

PR Agency

Cicero & Bernay

Cicero & Bernay PR
P.O. Box 34533
United Arab Emirates
Fax number
+971 (0) 4 334 2977

PR Contact

Contact Name
Dara Husseini
Contact email

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