Kids Can Inspire the Future at the ‘Lego® Build Your City of Tomorrow’ Activation at the Dubai Mall

Press release
Published July 19th, 2018 - 09:20 GMT
During the event
During the event

This Dubai Summer Surprises (DSS) The Dubai Mall is inspiring kids to think of their ideal city of the future through fun, educational learning at the LEGO® Build Your City of Tomorrowactivation. Located on Level 2 near the Grand Atrium, this interactive zone invites kids and families to get their creative juices flowing by thinking of the building blocks needed to build an ideal city of tomorrow. 

Using coloured LEGO® bricks representing energy, nature, transportation and buildings, the space encourages kids to think about the elements that make up a city’s ecosystem. The result is an ever-growing LEGO® city of tomorrow that inspires kids to add to, or enhance the legacy left behind by others. An onsite ‘Building the Future’ competition will also award the most creative builders with special LEGO® giveaways. 

Also until August 4th in the Star Atrium, IMG Worlds of Adventure has created an immersive zone where fans can meet their favourite Marvel super heroes, Ben 10 from the Cartoon Network and take Instagram-worthy photos of dinosaurs from the Lost Valley. Featuring interactive multimedia walls, visitors can play various games, or be brave enough to encounter a dinosaur through the Lost Valley tunnel.

This DSS, shoppers at The Dubai Mall will be rewarded with the chance to win a Grand Prize of 1 million Skywards Miles or one of the weekly prizes of 100,000 Skywards Miles. To enter, guests simply need to download The Dubai Mall app, register and scan in any receipts with a value of AED 100 or more.

In addition, shoppers can also earn Skywards Miles from their purchases with the Emaar Malls Rewards Programme for all receipts of AED 100 or more. More information on this recently launched programme by Emaar Malls and Emirates Skywards can be found at

The Dubai Mall has the ultimate entertainment experience for the entire family this summer with various ‘surprizes’ for visitors of all ages including Surprise Telephone Booths for instant win prizes.

What:   Dubai Summer Surprises 2018 at The Dubai Mall

When: Until August 4

Time:  Mall operational hours

Where: LEGO® City of Tomorrow at Floor 2, near Grand Atrium 

IMG Worlds of Adventure at the Star Atrium

Surprise Telephone Booths – throughout the mall

The Dubai Mall, the world’s largest shopping and entertainment destination, is located in Downtown Dubai, the flagship mega-development of Emaar Properties.

Background Information

The Dubai Mall

The Dubai Mall - A place like no other. A new day, a new dawn.

From the wind swept sands, a new legend rises. A mall of epic proportions that is named The Dubai Mall.

Located in the heart of the prestigious Downtown Dubai is The Dubai Mall, the world’s largest and most-visited retail and entertainment destination, which welcomes more than 80 million visitors annually. With a total internal floor area of 5.9 million sq ft, The Dubai Mall has 3.77 million sq ft of gross leasable space, over 1,300 retail outlets including two anchor department stores – Galeries Lafayette and Bloomingdale’s – and over 200 food and beverage outlets.

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