Land Rover Discovery Sport makes its Paris Début in true British style

The new Land Rover Discovery Sport made a uniquely British public début ahead of the 2014 Paris Motor Show. A pair of Discovery Sport cars delivered a dramatic performance aboard a giant barge on the River Seine, marking the arrival of the brand’s new premium compact SUV. The two Discovery Sports demonstrated their Land Rover capability while flanked by seven pairs of brightly-coloured, giant-sized Wellington boots – created to represent the family-friendly SUV’s versatile 5+2 seating layout along with Land Rover’s unique take on outdoor life. 

The English actress and model, Rosie Huntington-Whiteley, made a surprise appearance on Land Rover’s floating catwalk. Experiencing the new Land Rover’s premium interior design and dynamic capability first hand, Huntington-Whiteley played a starring role in the unveil, causing a media frenzy as she posed next to the Discovery Sport and a pair of 4.5-metre Union Jack-patterned Wellington boots. Highlighting the significance of the new SUV, Discovery Sport was the only vehicle displayed on the Land Rover stand throughout the first media preview day of the Paris Motor Show on 2 October.

“Designed and engineered to be the world’s most capable and versatile premium compact SUV, this is a vehicle that will appeal not only to existing Land Rover customers, but also to a whole new group of people who may never have considered Land Rover before,” said Gerry McGovern, Land Rover Design Director and Chief Creative Officer. “It is quite simply the most accomplished vehicle in its segment.” 

In turn, Abdimajid Haithar, General Manager of Mahmoudia Motors, the exclusive agent for the Jaguar and Land Rover brands in Jordan, said, "The unveiling of Jaguar Land Rover’s newest vehicles is always an event to look forward to as the prestigious British brand reveals its latest innovations. Land Rover enjoys a successful track record in building hype around its launch events, which over the years have been characterized by creativity, luxury and sophistication, reflecting the identity of its premium luxury cars." 

Discovery Sport will be produced at Land Rover’s award-winning manufacturing facility at Halewood, Liverpool, and will go on sale in 2015 alongside the existing seven-seat Land Rover Discovery in more than 170 markets worldwide.