Landmark Group Brings Back Annual Superkidz Initiative Inspiring Children to Lead Healthier Lives

Press release
Published October 24th, 2019 - 11:36 GMT
During the event
During the event
Building on its efforts to promote healthy living and active lifestyle amongst children in the UAE, Landmark Group, today announced the launch of the SuperKidz Initiative.

Building on its efforts to promote healthy living and active lifestyle amongst children in the UAE, Landmark Group, today announced the launch of the SuperKidz Initiative. A part of the Group’s Beat Diabetes initiative and supported by its popular children’s brands – Babyshop and Fun City, the SuperKidz was built with a fundamental aim to encourage children to ‘Get Active’ and ‘Eat Healthy’.

Through the SuperKidz initiative, Landmark Group will host month-long health awareness drives in schools across UAE engaging over 30,000 children with a series of on-ground events. This will include free Zumba sessions and Fitness activities conducted by Superheroes, Super Sam & Super Sara – who together form the ‘SuperKidz’ to promote the message of health and wellness amongst kids.

Speaking on the initiative, Renuka Jagtiani, Chairwoman and CEO, Landmark Group, said, “We are proud to bring the SuperKidz Initiative back this year, and encourage more children to lead healthier lives. It is important that we talk to the younger generation, make them aware how important it is to adopt healthy habits and be fit from a young age. One of the main reasons that helps us take this initiative forward every year and help us reach more and more children is the support that comes from the schools, our partners and the community. A special thank you to GEMS Education and the Dubai Fitness Challenge to join hands with us to spread our message to the youngest and most important part of our society.

As a part of the SuperKidz campaign, this year too, the Landmark Group will be hosting outreach programs in schools for a month, organizing various fitness activities to engage with students and encourage them to lead an active lifestyle. After last year’s overwhelming response, the SuperKidz Creative Contest will be launched again this year for kids aged 4-10 years to get them thinking about a healthy way of life.”

Together with exclusive education partners, GEMS Education, this year SuperKidz will also join forces with Dubai Fitness Challenge 30x30 to further stress on the importance of exercise and fitness amongst children, conducting 30-minute fitness routines across schools.

In addition, children will have the chance to participate in the online SuperKidz Creative Contest which will include a drawing and a creative writing challenge. While kids between the age of 4yrs and 6yrs can submit a drawing based on the theme this year – ‘Super Sam & Super Sara battle their very first Unhealthy Villain’, kids aged between 7-10yrs can submit stories based on the same theme in English or Arabic. The entries will be judged by a panel of experts, including representatives from the GEMS Education, and artists. The winners will be announced at an awards ceremony that will be held early next year. Last year’s winning idea is now published and is available online. 10,000 printed comic books carrying the message of an active lifestyle will be distributed in schools. 

This year, Landmark Group will be presenting the first two winning entries in both story writing and drawing categories with AED15,000 and AED10,000 respectively towards their school fees. 

The Landmark Group has been at the forefront of fostering an informed and healthy community through its annual flagship CSR initiative – Beat Diabetes and the SuperKidz campaign. This year, the Beat Diabetes Walk will be held on November 15th at the Zabeel Park. Following the 3km walk, participants can test their blood sugar levels for free at testing kiosks by the Dubai Health Authority along with several other on-ground events and complimentary fun activities.

For further information, free comic book downloads and to enter the Creative Contest visit Follow the SUPER KIDZ on for exciting contests and to win vouchers from Babyshop and Fun City.

Background Information

Landmark Group

The Landmark Group began its journey in 1973 with one store in Bahrain and has grown into one of the largest retail and hospitality conglomerates in the Middle East, Africa and India. Currently the Group operates over 2,300 outlets, encompassing over 30 million square feet across 22 countries.

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