Landmark Group Joins the Celebration of the UAE’s ‘Journey of Happiness’

Landmark Group, the Middle East-based retail and hospitality conglomerate, helda series of activities across its brand stores in the UAE to mark the ‘Happiness Week’ and to celebrate the International Day of Happiness on March 20.

Landmark Group was named theFeatured Giver of UAE’s ‘Happiness Journey” which kicked off on Thursday, March 15, 2018, with the Carnival held at City Walk, Dubai. In continuation of its partnership, the group took this opportunity to engage with the UAE’s residents and visitors to spread happiness and joy during this period.

For the first time ever, Landmark Group also introduced a one-of-its-kind ‘Happiness Bus’ to tour the city as part of the Happiness Week. The bus is a journey of celebration spreading happiness through various activities including magic shows, balloon shaping, face painting, games and prizes and a goody-bag to be distributed among residents at select shopping destinations in the city. The bus visited special needs schools across town, bringing smiles to the children throughout the week.

Nisha Jagtiani, Group Director and Chief Happiness Officer, Landmark Group, said: “We would like to thank the leadership of this country for their vision of imparting happiness across the cross-section of society through initiatives like the ‘Happiness Week’ of which the Landmark Group is a strong supporter.

“Happiness is now an integral part of the Landmark Group’s culture as we participate in these celebrations across the UAE. We will continue to build on this movement and support the country by establishing happiness and positivity as a way of life with our employees and our customers.”

As part of the ‘Happiness Week’ Landmark Group outlets in the country organised a series of activations for customers visiting any of their outlets. In addition to fun surprises shoppers also had the chance to win great prizes across Landmark outlets. Customers were greeted with balloons, entertainers, happy music and a fun environment across through the week 16^th – 20^th March. 

Leading to the World Government Summit, the group recently held the ‘Happiness Booth’ which provided insight into what makes UAE residents happy, and introduced the ‘Helping Hands’ initiative where the company’s senior leadership visited Landmark outlets across the UAE to lend their retail staff a ‘Helping Hand’ and were assigned with a specific job for the day. 

The group has a plethora of brands under its portfolio whose value-driven proposition combined with the ability to deliver the latest lifestyle trends has made them consumer favorites in the region. The Group’s key brands include Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, Max, Shoexpress, Home Centre, Home Box and Emax.