Lexmark initiative reaches out to prospective Kuwaiti customers
Lexmark International Middle East recently held a seminar for end users and potential customers in Kuwait. The seminar was designed to increase awareness about Lexmark’s latest printing and ECM enterprise content management solutions and was well attended by representatives from leading corporate, institutions and government departments.
Conducted by Naji Kazak, Large Account Sales Manager, GCC and Levant for Lexmark, the seminar aimed at giving the audience a better feel for the company and its products, covered a range of topics including: - Lexmark Enterprise Value Proposition, Assessment services, Managed Print Services MPS, Print Release, Best Together and Perceptive. Held for the second time in Kuwait, the seminars were well-attended with over 50 delegates from the government and private sector participating.
“The strong response to the seminars is an indication of the growing maturity of the Kuwaiti market which is moving from printing-based strategy to a Total Cost of Ownership TCO and output control solutions driven approach,” said Naji Kazak of Lexmark International Middle East. “Events like these keep us in touch with the unique needs and requirements of the markets we serve and serve to further our footprint,” he added.
Lexmark International have been associated with the Kuwait market since 1996 and is a leading imaging solutions provider. With the acquisition of Perceptive Software, a leading ECM solutions provider in 2010, Lexmark has become a leading player in providing data and content control and storage systems in the region.
Lexmark creates innovative imaging solutions and technologies that help customers worldwide print, secure and manage information with ease, efficiency and unmatched value. Combining innovative technologies with deep industry expertise, Lexmark simplifies the complex intersection of digital and printed information in retail, financial services, healthcare, manufacturing, education, government and more.