Lexus Design Award 2019 Now Open for Entries

Press release
Published August 12th, 2018 - 06:56 GMT
Lexus LC 500h.
Lexus LC 500h.

Lexus International today announced a call for entries for the distinguished Lexus Design Award 2019. Since its launch in 2013, the worldwide design competition has served as a platform for emerging designers and creators whose works can lead to a better future for all. The annual event attracts thousands of upcoming creative talent from around the world, who aspire to win the coveted award for innovative design excellence.

Making the world a better place through design has always been the program’s purpose, and now, in its seventh year, the Lexus Design Award 2019 makes that objective clearer than ever under the directive of ‘Design for a Better Tomorrow.’

Yugo Miyamoto, Chief Representative, Middle East and North Africa Representative ‎Office, Toyota Motor Corporation, said: “We are extremely delighted to launch the seventh edition of the Lexus Design Award. This international competition aims at inspiring the next generation of creative talent to offer imaginative solutions using ‘innovative’ and ‘captivating’ designs that ‘anticipate’ the needs of people and society and address tomorrow’s challenges today.”

Miyamoto added: “This award includes a unique mentorship program, which gives each finalist an exclusive opportunity to partner with acclaimed professionals who share their valuable knowledge and experience. I would like to thank our customers in the region for continuously inspiring us to innovate and excel.”

The next-generation of designers will need to consider how their creative ideas incorporate three fundamental principles from the Lexus brand: ‘Anticipate,’ ‘Innovate,’ and ‘Captivate,’ as well as how their designs anticipate the needs of tomorrow’s society. They will have to develop innovative designs that bring fresh, imaginative solutions. At the same time, their ideas and designs should be captivating and engaging to the audience and more importantly, of the esteemed judging panel.

The six finalists will be announced in early 2019, and the judges and mentors for the award will be disclosed in fall 2018. Past LDA judges and mentors include luminaries such as Sir David Adjaye, Snarkitecture, and Formafantasma.

The judges will select the six best ideas to be developed into functional prototypes with a production budget of up to JPY 3 million (over AED 99,000) each and with the support of world-renowned mentors. The prototypes will be displayed at the prestigious Milan Design Week 2019 where they will compete for the Grand Prix.

To prepare the finalists for Milan, Lexus will also provide a once-in-a-lifetime mentorship that gives each finalist an exclusive opportunity to receive hands-on guidance from acclaimed professionals who share their invaluable knowledge and experience for creating the prototype and beyond.

Entries to the Lexus Design Award 2019 competition will be accepted from August 9, 2018 through October 28, 2018.

More information can be found on:

  • Lexus Design Award website:
  • Official hashtags: #LexusDesignAward; #MilanDesignWeek


Lexus Design Award 2019

Application Period

August 9, 2018 – October 28, 2018

Judging Criteria

□      Anticipate

Do the concept and design anticipate not only the needs of the user experience but the needs of society?

□      Innovate

Does the design demonstrate new thinking and originality in its proposal and execution?

□      Captivate

Is the design intriguing and compelling when realized in concept and execution?


To be announced in fall 2018


To be announced in fall 2018

Award Categories

  • One Grand Prix winner (selected from the six finalists)
  • Six finalists


  • Six finalists invited to the mentorship — a session with mentors from diverse fields who provide guidance to help elevate prototype design.
  • Six finalists invited to Milan Design Week 2019*.
  • Six prototypes exhibited at the Lexus exhibition space during Milan Design Week 2019.
  • Six finalists receive up to JPY 3 million (over AED 99,000) each to cover prototype production costs. Prototypes are to be produced between January and March 2019.


*Note: Only one person per entry is invited, regardless of individual or group submission.


Lexus International

In cooperation with


Application Process

For more information, visit


Background Information


We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us. Yes, our unique contributions have moved the entire automotive industry forward. But, we never forget about giving back. That's why we strive to empower people's lives, help to preserve the environment and donate to numerous causes. These are the things that matter to us—the things that drive us every day.

PR Contact

Contact Name
Walid Majzoub
Contact email

PR Rates

Buy credits to publish your articles on Al Bawaba Biz here

You May Also Like


Sign up to our newsletter for exclusive updates and enhanced content