Lexus Design Award 2020: Call For Entries Now Open

Press release
Published August 19th, 2019 - 06:34 GMT

Last year LDA - Mentoring Workshop
Last year LDA - Mentoring Workshop
Highlights
Lexus International is calling talented creators to submit their entries to its annual design competition.

Announcing the launch of Lexus Design Award 2020, Lexus International is calling talented creators to submit their entries to its annual design competition. Now in its eighth year, the prestigious award provides a unique platform for aspiring designers to demonstrate and further develop their talents.

Founded in 2013, the program continues to evolve and inspire innovations in design that lead to a better tomorrow, and each year has seen a steady increase in the number of entries from across the world. Last year, creators from 65 countries submitted 1,548 design proposals, many of which leveraged the power of technology.

Inspired by its “Design for a Better Tomorrow” directive, Lexus is looking for design that goes beyond the mastery of shape, form and function, and anticipates the future needs of individuals and society, by incorporating three principles fundamental to Lexus; Anticipate, Innovate, and Captivate.

“We are excited to launch the eighth edition of this celebrated award and invite ground-breaking and captivating entries from emerging creatives who will benefit from this opportunity to translate their ideas into new possibilities under the expert guidance of acclaimed professionals,” said Yugo Miyamoto, Chief Representative, Middle East and Central Asia Representative ‎Office, Toyota Motor Corporation. “Breaking conventions and going beyond the boundaries of imagination are at the heart of Lexus’ approach to design, and the Lexus Design Award offers us an opportunity to take this approach forward and continue our passion for creating amazing experiences that ignite the emotions. We would like to thank all of the design enthusiasts and past participants for contributing to the long-standing success of this program and inspiring Lexus and this year’s entrants to scale new heights of creativity.”

In early 2020, Lexus will announce the six finalists who will go on to participate in an extraordinary and exclusive mentorship program in New York City, under the guidance of prominent design leaders from a variety of design fields. With an individual production budget of up to JPY 3 million (over USD 25,000), each finalist can develop their design concept into functional prototypes, which will be exhibited at the Lexus design installation at Milan Design Week[1] 2020.

The Lexus Design Award will conclude with the announcement of the Grand Prix winner following the presentation of prototypes by each of the six finalists on a world stage during Press Day at Milan Design Week. The complete list of Lexus Design Award 2020 judges and mentors will be announced in the fall of 2019.

Entries to the Lexus Design Award 2020 competition will be accepted through October 14, 2019. Please visit LexusDesignAward.com for additional information.

Title

Lexus Design Award 2020

Last Submission Date

October 14, 2019

Judging criteria

  • Anticipate

Do the concept and design anticipate not only the needs of user experience but also society?

  • Innovate

Does the design demonstrate new thinking and originality in its proposal and execution?

  • Captivate

Is the design intriguing and compelling when in concept and execution?

Judges

To be announced in Fall 2019

Mentors

To be announced in Fall 2019

Award categories

  • One Grand Prix winner (selected from the six finalists)
  • Six finalists

Prizes/benefits

  • Six finalists invited to the mentorship―a session with mentors from diverse fields who provide guidance to help elevate prototype design.
  • Six finalists invited to Milan Design Week 2020[2].
  • Six prototypes exhibited at the Lexus exhibition space during Milan Design Week 2020.
  • Six finalists receive up to JPY 3 million (over USD 25,000) each to cover prototype production costs. Prototypes are to be produced between January and March 2020.

Organizer

Lexus International

Application Process

For more information, visit LexusDesignAward.com

 

[1]The world's largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles.

[2] Note: Only one person per entry is invited, regardless of individual or group submission

Background Information

Lexus

We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us. Yes, our unique contributions have moved the entire automotive industry forward. But, we never forget about giving back. That's why we strive to empower people's lives, help to preserve the environment and donate to numerous causes. These are the things that matter to us—the things that drive us every day.

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