Lexus RX 350 named ‘Best Small Premium SUV’ at 2016 Middle East Car of the Year Awards
Lexus earned top honours at the 2016 Middle East Car of the Year Awards (MECOTY), the premier annual award ceremony for the region’s automotive industry, winning the award in the ‘Best Small Premium SUV’ category for its popular luxury crossover Lexus RX 350. The RX 350 was selected as the winner by a jury of 12 independent motoring journalists from leading automotive publications throughout the Middle East.
The mix of sharp creases and curves of this perennial best-selling luxury crossover represents a bold evolution in the model’s styling, sharing the same design DNA with other recently launched models in the Lexus line-up. Moreover, the winning RX 350 comprises of new redesigned powertrains, sophisticated safety technologies, driver aids as well as new convenience and technology features to make this the best Lexus sport-utility vehicle offering to date.
The Sales and Marketing Director and Deputy General Manager at Al-Markazia Nadim Haddad expressed his excitement over the win and that the RX 350 was chosen as the best among its class in this year’s edition of Middle East Car of the Year. He said, “The Lexus RX created the blueprint for the crossover utility segment when it was first launched in 1997, and has set the tone for luxury crossovers ever since, which combines style and practicality. It is also characterized by a great deal of luxury and safety features that meet the needs of passengers in the best way possible. At Al-Markazia we are keen on keeping our customers, especially Lexus lovers, informed about this car, all its news and outstanding achievements around the world. "
The hybrid-powered powertrain in the Lexus RX is the latest, most advanced iteration of the Lexus Hybrid Drive system. Its key components and control systems have been enhanced and reengineered to deliver impressive fuel economy, low emissions and excellent on-road performance that will satisfy the most demanding driving enthusiast.
We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us. Yes, our unique contributions have moved the entire automotive industry forward. But, we never forget about giving back. That's why we strive to empower people's lives, help to preserve the environment and donate to numerous causes. These are the things that matter to us—the things that drive us every day.
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