LG’s Innovative Gram Laptops Give Female Entrepreneurs Mobility and Freedom to Work Anywhere

Press release
Published March 28th, 2018 - 09:43 GMT
LG Gram is not just strong and durable, but also incredibly light.
LG Gram is not just strong and durable, but also incredibly light.

We live in a time of great technological advances, and can witness first-hand the way access to technology can transform peoples’ lives, offering time-saving solutions for a more convenient, efficient and smarter lifestyle. Yet, despite the advances, women have been largely left behind. The Broadband Commission for Sustainable Development estimates that in many parts of the world, women are 21 percent less likely to own a mobile phone. In the digital age, that is a tremendous loss of participation and a blow to equality, made worse by the fact that only 10 percent of internet entrepreneurs around the world are women – a number that is only slowly rising.

Research by the Global Fund for Women suggests that teams that include women are smarter, faster and more innovative, with female-led technology companies offering 21 percent greater ROI than regular startups. With increased access to technology, these figures could be drastically improved, and increasingly, female entrepreneurs are embracing remote office setups that empower women to start or continue their businesses from home. LG’s line-up of cutting-edge Gram laptops are smart and progressive solutions aimed directly at these modern female entrepreneurs who need the freedom of mobility to run their businesses from anywhere.

The traditional model of a workplace is outdated for the 21st century, and we need solutions that allow organisations to balance job success with personal development. Particularly in this region, working mothers are forced to quit their jobs or never start new businesses because of the lack of autonomy, flexibility, time or access to the right tools. According to the social affairs department of the UAE Government “many new mothers with government jobs are required to return to work when their children are as young as six weeks old, prompting many to resign or take long-term leave.”

“LG’s vision and values has always had a female-friendly focus, and we understand the importance of women contributing to the regional economy and the impact it will have in creating more equality and upward mobility. The LG Gram Laptops are tailor-made for women who want to succeed in today’s highly competitive and mobile work culture,” said Mr. Yong Geun Choi, President, LG Electronics Gulf.

Featuring a body made from LG-developed Nanocarbon and Magnesium, the LG Gram is not just strong and durable, but also incredibly light. Weighing in at a fraction over one kilogram, this is the lightest laptop available for its size. LG has also managed to fit a 15.6-inch display into what is essentially a 14-inch formfactor by eliminating virtually all bezels.

The LG Gram Laptop also features the most up-to-date 7th generation Intel® CoreTM Processor and up to 512 GB SSD, as well as DDR4 memory, offering women on the go the utmost in performance for efficient productivity and creativity. It is powered by Windows 10 and comes with a host of other intuitive features that take portability and accessibility to new heights. The LG Gram is available at all major stores and online retailers across the GCC. For more information, please visit http://www.lg.com/ae/laptops.

Background Information

LG Electronics

LG TV, Appliances, Air Conditioners, Mobile Phones & Computer Monitors

Life’s about more than having the latest appliances and electronics. It’s about the experiences technology creates. From TVs and home appliances to mobile phones and IT products, LG Electronics Levant delivers consumer electronics that let you embrace life and prepare you for its greatest moments.

LG Electronics designs consumer products that are intuitive, responsive and energy efficient, so you can spend wisely, be more productive and reduce your impact on the world around you. We’re committed to providing LG electronics throughout Jordan, Syria, Lebanon and Iraq that work best for the way you live and to keep you updated with the latest advances. After all, life’s better when you’re prepared.

PR Contact

Contact Name
Hiba Abou Ghazale

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