LG Electronics launches its first Business Innovation Center

LG Electronics, global leader ofdigital signage solutions and commercial TVs, launched today its first regional B2B showroom, the LG Business Innovation Center. Located in ShathaTowerDubai, the center was launched in the presence of Mr.Kevin Cha, President, Middle East & Africa Region, LG Electronics. Designed to showcasethe vast array of LG’s leading line of Business-to-Business (B2B) products and solutions, the opening forms part of the company’s on-going commitment to provide innovative vertical business solutions to customers across the region.

Targeted at government and business partners, the showroom has allocated sections that correspond to LG’s key vertical markets including; hospitality, quick service restaurant (QSR), transportation, education, retail, security and corporate. The showroomdesign sets the scene for customers to enjoy an interactive hands-on experience and also assistance from LG business experts in each vertical in the showroom.

Speaking at the launch, Mr. KevinCha, President, Middle East & Africa Region LG Electronics said: “We aim to create a seamless, personalized experience in the showroom. An experience that will leave a strong impact on our partners, and highlight our pioneering products and solutions that provide businesses with innovative and effective solutions, which will in turn improve communication with their audience. Our current and future product roadmap is becoming the new industry benchmark.” 

Locally and worldwide, industries are constantly exploring effective and innovative solutions to communicate with their customers and increase retail sales, in a constrained environment. Through its digital signage solutions, including the latest line up showcased at the Business Innovation Center, LG is helping verticals, such as retail and education, to bridge the gap between traditional media and online marketing by incorporating digital signage solutions into their marketing strategies. 

System integrators and partners can also look forward to monthly workshops and training certification programs hosted by LG on the range of products or solutions starting from July 2015.