LG Electronics makes technology that connects people to people

Ever since the dawn of the technological age, generation after generation has been sent speeding headfirst into new methods of communication with their counterparts. However, is this new communication, largely digital in nature, removing the human element? LG Electronics answers with a definitive “no.” 

Contemporary novelist Khaled Hosseini said, “People find meaning and redemption in the most unusual human connections.” Interacting and connecting in novel, unique ways can not only replace traditional methods of communicating with each other, but they also can make our time spent with others even more meaningful.

A leader in this school of thought is LG Electronics, a frontrunner in developing technology that provides for richer experiences, emotional connections, and improved social lives with our loved ones. Where some see the seemingly endless new iterations of technology as a pitfall to the overall progress of society, LG sees this as an opportunity, rather, to forge new connections, moments, and cherished memories between people, leading to a spirit of togetherness that could not reach its full potential before the introduction of the technology that we have today.

Hong Ju Jeon, Managing Director of LG Levant, said, “Technology is innately human. Even though we are sometimes in awe of the latest tech for its futuristic properties and functions, we must remember each new device, appliance, and concept is an extension of us, a symbol of the human experience.”

Take the new LG V20 smartphone, for example. Boasting top-of-its-class camera resolution and an ability to record videos in steady detail, it gives users an enhanced way to remember their most special memories. Likewise, LG’s lineup of OLED Smart TVs change how we spend time with our families and friends, offering an in-home entertainment experience similar to watching a movie in a theater. Seeking to go back to the days of home-cooked meals with family, LG promotes its smart refrigerators and flavor-preserving microwaves to make it easier for parents and children to cook and eat together. Additionally, to take care of the never-ending chores that have become so commonplace in our lives today, the LG Hom-Bot cleans your home, allowing you more time to go out and connect with friends.

Putting an emphasis on usability and full stock in technology’s ability to enhance our lives, rather than diminish them, LG looks forward to a simpler future where we are able to worry less, talk more, and enjoy each moment to its fullest extent.

“As technology makes the world smaller, the chance to connect with new friends and reconnect with old ones becomes greater and greater. What we make puts this opportunity into everyone’s hands. The human element in technology is still very much alive, and will remain so for as long as we continue to value emotional connections with those whom we love,” said Hong Ju Jeon.