LG gram - world’s lightest laptop makes its debut in the UAE

LG Electronics (LG) has announced the launch of LG gram, the world’s lightest laptop in the UAE with a partnership with Sharaf DG. Available in shades of white and gold, the LG gram series consisting of two models in 14 inches and 15.6 inches will be initially available across all Sharaf DG stores in the UAE.

Aptly titled the LG gram as a nod to the devices' extremely light weight, the line is perfect for the everyday user looking for a high-performance laptop that is portable and durable with a sleek, modern design. In fact, the LG gram 14 is among the lightest laptops in the 14-inch category, weighing under a kilogram — less than the MacBook Air.

The LG gram’s body is made of carbon-magnesium, the same materials found in spacecraft and race cars, giving the device an exceptionally strong rugged framework that stands up to everyday life while remaining lightweight. Finally, at just a half-inch thin, the LG gram 14 can be packed up and taken anywhere easily.

Commenting on the launch, Mr. Seok Kyu Yoon, GM IT Division for LG Electronics Gulf FZE said, “Today marks the start of an exciting new chapter for our IT business in the region. The latest LG gram laptop will ignite the interest within this category and help us position ourselves as a strong contender within the IT business. We are glad to join forces with Sharaf DG to offer the UAE’s most style conscious consumers the access to the world’s lightest laptop.”

“LG has a long history of developing innovative consumer electronics products and has applied that expertise with the LG gram. Through our constant drive to innovate, LG was able to implement our mastery of ultra-lightweight technology to become the first to break the one kilogram barrier for a 14-inch laptop. We are confident consumers in the UAE will respond well to this product that combines powerful performance with a lightweight design," added Mr.Yoon.

Lightweight Design with High-Caliber Features

The LG gram series provides users with the portability of a slim, lightweight laptop design without sacrificing performance, speed or access to a plethora of connectivity options. It supports the latest standards for connectivity, including Wi-Fi and Bluetooth wireless technology, along with extra ports for USB 3.0, a micro-USB and micro-SD slot. It also comes with a built-in HDMI port, which is uncommon among laptops of this size, which generally require HDMI adaptors. 

In addition to this, with a 6^th Gen Intel^® Core^™ processor and Windows 10, the LG gram prioritizes both productivity and mobility. With LG gram's instant boot feature, the operating system starts up immediately when the user opens the display whether it's totally powered off or simply in sleep/hibernation mode. It also boasts a battery life of up to 7.5 hours, allowing most users to enjoy a full day's use in a single charge.

Following in the tradition of LG's breathtaking TV displays, LG gram series also offers a rich viewing experience with Full HD picture quality, boasting a 1920 x 1080 resolution and 16:9 aspect ratio for a more lifelike, immersive viewing experience. The display also features LG's In-Plane Switching (IPS) technology, which ensures accurate color saturation and contrast, even at wide viewing angles.

"Reader Mode" provides optimal conditions for reading by reducing blue light, helping to protect your eyes and allow for comfortable reading during extended periods of time. LG gram series also offers advanced sound quality thanks to its built-in Digital-to-Analog converter (DAC), which allows users to experience hi-fi quality sound with less noise and distortion.

The two models in the LG gram series include: 14Z960 (14 inches) retailed for AED 3999 and 15Z960 (15.6 inches) retailed for AED 4399.