LG launches world's first car audio system with smart mobile connectivity

LG Electronics (LG) has launched the world’s first car audio systems with smart mobile connectivity features, taking user convenience to a new level. The two new products, the LCF810 and the LCS710, are accompanied by a smartphone remote control app which enables passengers to control every detailed element of a car audio system from anywhere in the car without the driver’s assistance. The Bluetooth-enabled smartphone app, LG Car Audio WiCS (Wireless Control & Sync), works on both iOS- and Android-powered smartphones.

The LCF810 and the LCS710 share mostly identical specifications and features. Their only major difference is found in the LCD display. The LCF810 and the LCS710 have 3-line and 2-line displays, respectively. Otherwise, both systems are capable of playing MP3 and WMA audio files stored in CDs, USB flash memory drives, SD cards, external hard drives (HDD) and iPhones/iPods. In addition, for consumers in Europe, FM radio is accompanied by Digital Audio Broadcasting+ (DAB+) with customizable program type (PTY) preferences.

Based on LG’s own WiCS technology, LG Car Audio WiCS enables passengers to access and control in detail all aforementioned media storage devices and radio broadcasts from anywhere in the car. The smartphone app can enable, among others, content selection, preset management, play/stop/pause, volume control, and editing and creation of playlists. All these media files and radio contents can be recorded onto a USB drive and the process managed entirely via LG Car Audio WiCS. In addition, the smartphone app allows users to change every detailed setting of the car audio systems, including the equalizer, the subwoofer (SW) frequency, the brightness of the backlit LCD display and the recording speed of the USB drive.

The introduction of WiCS technology to car audio comes in the midst of LG's overall efforts to enhance the mobile connectivity and smart features of its electronics devices, including display, audio, computer and home appliance products. Car audio was no exception.

"At LG, we strive for innovation," said Mr. K. W. Kim, President, LG Electronics, Middle East and Africa. "Through the LCF810 and the LCS710, we wanted to offer consumers the most advanced and the most convenient car audio systems by making the WiCS technology a part of the driving experience."

Mr. K. W. Kim added, "The LCF810 and the LCS710, along with WiCS, merely constitute the baseline version of what we have in mind to synergize car audio with smart mobile connectivity. At LG, we certainly have many technologies and experiences under our belts to further fuel this development and steer car audio systems in innovative directions and toward new heights.”