LG TVs Turn Living Room Into Digital Art Gallery With New NFT Platform

LG Electronics (LG) has launched its very own non-fungible token (NFT) platform, LG Art Lab. Now available in the U.S. on the company’s TVs running webOS 5.0 or later, and accessible directly from the Home Screen, the new platform enables users to buy, sell and enjoy high-quality digital artwork. Delivering outstanding picture quality and offering several, large screen sizes to choose from, LG’s state-of-the-art TVs are the perfect medium for displaying one’s NFT collection.

A convenient, one-stop solution for viewing and trading NFTs at home, the platform includes the LG Art Lab Drops feature, which profiles artists and previews new works coming soon to the platform. Meanwhile, the real-time Live Drops countdown ensures users never miss an opportunity to acquire a ‘just dropped’ NFT.

LG’s new platform, based on the Hedera network, the most used, sustainable, enterprise-grade public ledger for the decentralized economy, makes buying and selling as simple as possible, incorporating onscreen QR codes that let users quickly complete transactions via Wallypto – the company’s crypto-currency wallet for smartphones. Once purchased, an NFT can be traded on LG Art Lab Marketplace, where users can easily view transaction history, while in My Collection they can admire all of their owned artworks. When displayed on the cinematic, 16:9 aspect ratio screens of LG’s TVs, NFTs come fully to life – especially on the company’s OLED TVs, which leverage self-lit pixels to deliver infinite contrast, inky blacks and exceptional color accuracy.

A treat for fans of contemporary art, LG Art Lab welcomes the first-ever digital artwork from well-known sculptor Barry X Ball. Famous for reinterpreting classical and modernist sculptures using the latest 3D scanning and printing technologies, as well as